Twitter, like other new things, has both its fans and its critics. I happen to be a fan. Some people take longer to be convinced of the effectiveness of a tool. I want to share an experience I had recently that would not have happened if it were not for Twitter.
I use Twitter for a variety of things:
- to connect with new people
- to reconnect with old friends
- to share things I find interesting
- to chat
- as a newsfeed
- as a tool to promote my blog
- as a tool to promote my business
I am sure that these cover most of the usual reasons people use Twitter. But where is the ROI I hear the business users scream (some of them are my clients!). Well because of my use of Twitter a fellow Twitter user @gillianK contacted me to see if I would be willing to help her & her company Weber Shandwick communicate the power of Social Media to a potential new client (you might be able to figure out who from the title of this post).
Now as much as I have a high opinion of myself and my abilities, its unlikely that a company the size of Weber Shandwick would have immediately sought me out to help them in a pre-Twitter world. But because of that approach I ended up in a video with some really cool people, who also happen to be pretty influential in Social Media – Melanie Notkin of www.SavvyAuntie.com (@savvyauntie), Audrey McClelland of www.momgenerations.com (@AudreyMcClellan), Peter Shankman founder of http://www.helpareporter.com/ (@skydiver) and Howard Greenstein of Harbrooke Group www.harbrooke.com (@howardgr). We were asked a set of questions about Social Media and to video our responses.
You can tell two things from my appearance in the video – 1. I need to invest in a better quality webcam, 2. Video is not my preferred medium. For now I can’t share the actual video. The project has definitely got me thinking about adding video to this blog and how it might add another dimension to some of the things I am doing.
But overall I was very pleased with the outcome, I loved taking part and I actually learned from the experience. Now tell me Twitter isn’t worthwhile.
How has Twitter benefited you?