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March 23, 2009 By

When Did Mashable Lose the Plot?

I used to think Mashable.com was a pretty good online publication. Certainly enough to pitch them ideas and actually have a few posts published by them, but of late, I really think that Pete Cashmore and his organization has lost the plot. Mashable used to be “All That’s New on the Web”, now they are [...]

Filed Under: blogging, Business, Observations Tagged With: , , , , ,
March 23, 2009 By

Is Making Friends Social Engineering?

Two sessions at SXSWi that I attended have had me thinking for a few days now. They were seemingly unconnected, one by Brian Brushwood of Scam School and one run by David Armano & Russ Unger on the topic of Friendship is Dead. The Right Words It occurs to me that the language that we [...]

Filed Under: Facebook, Social Media, twitter Tagged With: , , ,
March 12, 2009 By

Tasting The Rainbow: Skittles & Brand Ownership

Again this week I am provided with the thoughts for my post by Marketing Profs newsletter – “Get to the point”. Last week it was their coverage of the Cenk Uygur story and his view of the branding issues surrounding Michael Phelps and Kellogg’s. Today, I was equally amazed to read the following comment in [...]

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March 6, 2009 By

Why Kellogg’s is Right & Cenk Uygur is Wrong

Marketing Profs sent out their Marketing Inspirations today with a message from Liberal talk show host and blogger for Huffington Post Cenk Uygur.  In that article he argues that Kellogg’s decision to drop Michael Phelps as a brand spokesperson is a major marketing error. I have some major issues with this article, Cenk Uygur is [...]

Filed Under: Business, Marketing, Observations Tagged With: , , ,
March 3, 2009 By

Paying Bloggers – Right or Wrong is Not the Question

An article on Read Write Web caught my attention yesterday because of its position on a Forrester report on why companies should pay bloggers to write articles about their products. Now my first impression is that the RWW article is an “opinion” post, these are always good for driving traffic. Take a stance and put [...]

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