With the term “Social Media Expert” being added to just about every company and consultants profile these days it is hard to separate the wheat from the chaff. What follows is my opinion on how to identify a Social Media partner for your business or organization. I want to explain why I am writing this [...]
How To : Choose a Social Media Partner
Will Facebook Sell Recommendations?
‘ As Facebook continues to evolve it is interesting to note how much attention they have given to the development of the Fan page concept. Originally Fan pages were a very limited, cut down version of the personal page. They had much less functionality and their ability to provide a communications platform was minor. The [...]
How To : Add Relevance When Searching For New Tweeps
I am not a big advocate of the numbers game played by an increasing number of Twitter users these days. However, I do believe that it is important to continually grow your Twitter network to get the most from Twitter as a tool. Where the difference lies between gathering large numbers and growing your Twitter [...]
You’re A Competitor – I’m A Fan
Social Media has brought a lot of new opportunities to build stronger connections with customers. That’s what everyone talks about. How wonderful all this transparency is and how being able to engage with customers will only strenghten the buying relationship. While all of that might or might not be true (a lot of variables involved [...]
The Death of Twitter
The death of Twitter is a much discussed topic. The April Fool’s posts this year about Google buying Twitter and then some of that being revealed as real potential brought it to the surface again. Originally it was felt by some that Twitter would cease to be an effective communication tool as soon as big [...]



