Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs. He has extensive relationship and interactive marketing experience on both the client and agency side.

Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including The Atlanta Journal-Constitution, Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ.

Jenkins is the author of The Truth About Email Marketing which was published by Pearson’s FT Press in August 2008. His column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers.