Comments on: Why Cross Posting Is Bad For Your Personal Brand

By: Kate Voth

Kate Voth — Wed, 11 Nov 2009 16:59:17 +0000

Great post, great comments.

I agree that the cross-posting identical messages is not always the best practice. As Matthew Parente suggested, it might be best to make an "editorial calendar" of sorts and promote your event (for instance) on different platforms on different days. This allows you to hit your entire audience, but also ensures that those audience members on multiple platforms simply get additional "reminders" via one platform or another as time goes by–not blasted from all directions on any given day.

In any case, it's always important to gear posts to the platform on on which they're posted. Tweets are often worded much differently than typical Facebook updates, as we engage with our audience differently on each platform. Consider how re-wording your message might deliver more feedback; likely, it will not be often that identical messages will be appropriate for multiple platforms.

By: robert child

robert child — Tue, 21 Jul 2009 22:18:05 +0000

I would have to say YES and no
one of the above posters mentioned that we should act as we would in "real life"
however this is not "real life" its the interweb
reaching out to millions has never been easier and at the same very difficult
I personally would not recommend using various channels to try and reach out to consumers
After all, picking and chossing are media channels is what seperates us from spammers

If you choose to use multiple social networking sites for your business the relize that
we are faced with the age-old problem , "breaking through the clutter"
Just like every room at a party has its own atmosphere
so does every social network has its own culture
If we do not take the time to understand the social networking sites set of norms (that seem to spread and change like wild fire) then we may never stand out and the sucess rate of reaching out to a consumer will be minimal

However if your just using networking sites to make some quick $ then I would have to say that cross posting is a good option

By: LPT » Do We Really Need One to Rule All?

LPT » Do We Really Need One to Rule All? — Fri, 26 Jun 2009 21:47:42 +0000

[...] Early on, Scott Karp noted that “Web 2.0 derides the siloed balkanization of traditional media — yet Web 2.0 doesn’t have the wherewithal to figure out that I’ve now seen the same feed item for the fourteenth time in four different platforms.” Simon Salt more recently explained how cross posting is bad for your personal brand. [...]

By: Chris Bailey

Chris Bailey — Wed, 17 Jun 2009 16:51:21 +0000

Hiya Simon…After just a day or two, I can tell you its already successful. From @BryanPerson's suggestion, I've started using Selective Twitter and the dialogue has been much more interesting with my Facebook peeps. Honestly, its the status updates and FB-specific links that provide the most value. Thanks again for pointing me in a better direction.

By: admin

admin — Tue, 16 Jun 2009 01:13:07 +0000

Chris
Glad you found the post useful. Let me know what the result is, I think you will find it beneficial.
Simon

By: Chris Bailey

Chris Bailey — Mon, 15 Jun 2009 22:30:57 +0000

I have to say that I walked in here prepared to argue against your post, but it has given me reason to reflect on my own practices. My FB friends tend not to be on Twitter so I thought there wouldn't be an issue with me crossposting through Friendfeed. Yet, I don't think any one of my FB peeps have commented on a Twitter-based post there. It's all been a message left specifically on Facebook. So, I just shut down the FF feed and we'll see if my Facebook friends breath a sigh of relief (at least those who didn't mute me altogether). Thanks for the provocative post.

By: eems

eems — Mon, 15 Jun 2009 22:27:50 +0000

Does the same apply to people who only RT other peoples articles / tweets ? I'd like to think so.

By: Bryan Person

Bryan Person — Mon, 15 Jun 2009 18:55:23 +0000

My thinking has evolved on this. I used to think it was a good idea to send my tweets (automatically) in both Facebook and FriendFeed as well, because it might reach people there who weren't necessarily in other channels (many of my "non-social media friends" are on Facebook but not Twitter, for example).

Over time, however, I've found that my Facebook contacts who aren't on Twitter are more confused and annoyed by the Tweets, with (to them) nonsensical @ messages and such. And on Friendfeed, well, 90 percent of the messages in my stream are tweets from people who I also follow on Twitter. I didn't want to be contributing to that some effect to my followers.

My approach now? If a tweet would also be relevant, on its own, in Facebook I post it using the Selective Twitter app (simply by adding "#fb" somewhere in my tweet). Otherwise, I try to have separate conversations in Facebook. And as for FriendFeed, I'm considering hiding all incoming tweets.

Now for brands and businesses, it might be a slightly different story. FriendFeed certainly can be used as an RSS aggregator, and a brand might decide to import its press releases, videos, tweets, etc. such that it can be compiled in a single location. That's not the worst idea.

But in general, I advise separating your work into different channels and not cross-posting all over the place.

Bryan | @BryanPerson

By: krisstina

krisstina — Mon, 15 Jun 2009 18:23:37 +0000

Well said — I was wondering if I was the only one annoyed at reading the exact same posts on all of the different social media platforms. Automation is not always the best choice.

Thanks!

By: Brian

Brian — Mon, 15 Jun 2009 17:43:47 +0000

I agree with this 100% – the basic rules are simple – just act like you would in real life. Would you go around telling the same joke or having the exact same conversation to all 400 people at a wedding?