Comments on: Why Cross Posting Is Bad For Your Personal Brand

By: admin

admin — Tue, 16 Jun 2009 01:13:07 +0000

Chris
Glad you found the post useful. Let me know what the result is, I think you will find it beneficial.
Simon

By: Chris Bailey

Chris Bailey — Mon, 15 Jun 2009 22:30:57 +0000

I have to say that I walked in here prepared to argue against your post, but it has given me reason to reflect on my own practices. My FB friends tend not to be on Twitter so I thought there wouldn't be an issue with me crossposting through Friendfeed. Yet, I don't think any one of my FB peeps have commented on a Twitter-based post there. It's all been a message left specifically on Facebook. So, I just shut down the FF feed and we'll see if my Facebook friends breath a sigh of relief (at least those who didn't mute me altogether). Thanks for the provocative post.

By: eems

eems — Mon, 15 Jun 2009 22:27:50 +0000

Does the same apply to people who only RT other peoples articles / tweets ? I'd like to think so.

By: Bryan Person

Bryan Person — Mon, 15 Jun 2009 18:55:23 +0000

My thinking has evolved on this. I used to think it was a good idea to send my tweets (automatically) in both Facebook and FriendFeed as well, because it might reach people there who weren't necessarily in other channels (many of my "non-social media friends" are on Facebook but not Twitter, for example).

Over time, however, I've found that my Facebook contacts who aren't on Twitter are more confused and annoyed by the Tweets, with (to them) nonsensical @ messages and such. And on Friendfeed, well, 90 percent of the messages in my stream are tweets from people who I also follow on Twitter. I didn't want to be contributing to that some effect to my followers.

My approach now? If a tweet would also be relevant, on its own, in Facebook I post it using the Selective Twitter app (simply by adding "#fb" somewhere in my tweet). Otherwise, I try to have separate conversations in Facebook. And as for FriendFeed, I'm considering hiding all incoming tweets.

Now for brands and businesses, it might be a slightly different story. FriendFeed certainly can be used as an RSS aggregator, and a brand might decide to import its press releases, videos, tweets, etc. such that it can be compiled in a single location. That's not the worst idea.

But in general, I advise separating your work into different channels and not cross-posting all over the place.

Bryan | @BryanPerson

By: krisstina

krisstina — Mon, 15 Jun 2009 18:23:37 +0000

Well said — I was wondering if I was the only one annoyed at reading the exact same posts on all of the different social media platforms. Automation is not always the best choice.

Thanks!

By: Brian

Brian — Mon, 15 Jun 2009 17:43:47 +0000

I agree with this 100% – the basic rules are simple – just act like you would in real life. Would you go around telling the same joke or having the exact same conversation to all 400 people at a wedding?

By: Matthew Parente

Matthew Parente — Mon, 15 Jun 2009 17:14:17 +0000

This is also true for email marketing. Consider this: if you're promoting an event, and you put out an announcement via LinkedIn, Facebook, Twitter, email, etc., odds are some of your contacts are on multiple platforms and will see your message more than once. This is generally a good thing, except when they see that message all at once.

Thus, cross posting extends to your email marketing as well… sounds like a need for an editorial calendar!