Part of what we do at IncSlingers is provide content strategies, for both online and offline communications. When we conduct Social Media Monitoring it isn’t just to warn our clients of bad comments or even good ones. A lot of the time we are looking for content opportunities. There is a perception amongst marketers that [...]
July 28, 2010 By
Smart Marketing can make for odd bedfellows
I was recently able to experience an interesting campaign that paired two companies that you would not immediately think of together. The partnership between Hanes and JetBlue. Now call me weird but when I think of underwear I don’t immediately jump to airlines as the most likely partner. Before I continue – the disclosure: Since [...]
July 26, 2010 By
Does Social Media encourage too much revelation?
I’ve been watching some interesting debates going on lately about oversharing on Social Media sites by some people and the reaction that it provokes in others. A lot of the most recent discussions have focused on the sharing of location, the safety and privacy issues that these tools bring to the forefront. However, location tools [...]
July 12, 2010 By
Fast Company:Why the backlash was wrong
Last week Fast Company launched the Influencer Project. A simple concept, add your picture, send the link to your page out to your network, see how many people click the link. Apparently this offended many of the Social Media glitterati. With posts a plenty telling Fast Company how their project was flawed, how getting people [...]
