The Fox TV show LoneStar, which was heavily promoted through a Social Media partnership with Klout, has been canceled after only two episodes aired. I was part of the promotion group and was sent some great promotional items. A t-shirt, a metal popcorn can (full of popcorn), a cooler, a set of wine and beer [...]
September 28, 2010 By
3 Things that will change your marketing plan in 2011
October is almost upon us and for many it is the start of the final quarter of 2010. The quarter that involves a final push to meet targets, the quarter that involves reflection on what worked this year and what didn’t and the quarter that involves finalizing plans for 2011. As marketers draw up their [...]
September 24, 2010 By
Knowing the difference between Friends & Networking
A few days ago Jason Falls published a post entitled “The Lie of Friendship“. I was actually quite saddened to read this post. I was saddened for a few reasons, firstly, I have, only in the past year started to discover the “Joy of Friendship”. Over the years I have had many many acquaintances, but [...]
September 22, 2010 By
Why Kayak is up a creek without a Paddle in Social Media
Yesterday I came across another Social Media campaign that displayed all the hallmarks of simply “not getting it”. This time the culprit is Kayak, the travel site. I’m slightly disappointed in Kayak, firstly because I am actually a regular user of their website, secondly because their TV commercials which started running late last year have [...]
September 20, 2010 By
Putting Local in Location
With the marketing world a buzz with the word “Location” and both users and marketers waiting to see what is next from the big players like Foursquare, Gowalla, Yelp and SCVNGR, it might come as a surprise that the next big thing in Location is actually going to be a very small thing. Small in [...]
September 15, 2010 By
LBS is not the term you’re looking for
Location, Location, Location – I live, eat, dream and of course write about location every day at the moment (the book is almost complete!). Of course I’m not the only one writing about it, which is actually a very good thing. I learn as much from other people as I share with them. One thing [...]
September 9, 2010 By
Worthless Rewards: Make your offers relevant
How many of us receive discounts, specials, offers, new product promotions etc. from merchants with whom we have a loyalty affiliation? Join and receive great offers, it’s free. “Why not” we think at the time. Then they start to arrive, either in your inbox or your mailbox. The offers. I get several a week and [...]
September 7, 2010 By
Friend Funding: Venmo makes money sharing easier
Venmo describes itself as being a simple way to pay friends, family or even local businesses without the fees associated with ATM’s, the inconvenience of carrying cash or the time involved with checks. Founded by Andrew Kortina and Iqram Magdon-Ismail as a personal solution to repaying small loans, splitting restaurant bills and the other things [...]
September 1, 2010 By
Sharing:It’s A Social Thing
Recently I’ve been using the “share” feature a lot on Pandora. I listen to music while I write and I love Pandora for the same reason every other user does – because it takes what I like and mixes it up. I’ve been exposed to some great music that I otherwise would either never have [...]
