Socks at the Holidays, something that a lot of people will get as a gift and smile politely and then groan inwardly over. But what if you didn’t have any socks, what if they were actually something you would not only be happy to get but actually put at the top of your list of [...]
November 29, 2010 By
Facebook Groups – Less is More
At the beginning of October Facebook announced the Group feature, I wrote a summary of the announcement at the time. Immediately after the announcement there was a land grab for groups with “hot” names, such as Social Media. I watched as my Facebook stream was populated with A list Social Media people being added to [...]
November 24, 2010 By
Facespace & MyBook: What the partnership means for marketers
MySpace recently announced a move that brings them closer to Facebook. MySpace users will now be able to sync their account and share their activity across both platforms. While a lot of social media users have long since forgotten their MySpace account (and the password that went with it), 91 million other users are still [...]
November 23, 2010 By
Social Media Strategy or Content Strategy?
Social Media strategy is a term that gets thrown around a lot by people within the Marketing/PR field. For many it is seen as a sign of an “expert”, that they have the ability to construct a social media strategy. But what is a social media strategy really? Content Still Rules I argue that when [...]
November 16, 2010 By
Facebook Email – It’s not about you, it’s about me
Yesterday Facebook announced their new messaging system, the one that isn’t email but comes with an email address. Lots of comments flooded twitter from people watching the live stream event and even from some who were actually present. The overwhelming sentiment seemed to be that people were drawing analogies to Google’s Gmail and their failed [...]
November 15, 2010 By
Boy Scouts Take Geo-Location Badging Seriously
Here is one badge you won’t be earning on Foursquare, Gowalla or any other Social Location Sharing app. This one is restricted to the Boy Scouts of America (BSA), it is their Geocaching merit badge. Awarded for acquiring the skills necessary to safely take part in the world of geocaching, which includes learning the essentials [...]
