Getting to perfection is a long slow path for most of us. I know of very few people that are instantly perfect at anything they attempt. Of course there are always those odd people who just have an innate ability to grasp things and complete them effortlessly. For the most part though the rest of [...]
February 21, 2011 By
Content Rules: A Review
I’m sure if you Google CC Chapman & Ann Handley‘s book Content Rules you will find a hundred reviews. So why am I adding to them? Its very simple, this book comprises quite possibly the best handbook for a topic that I have been talking about for ages in presentations. It does it in a [...]
February 16, 2011 By
Talk To Everyone
The other day I got the opportunity to talk to a group of students at the University of North Texas. The class was made up of mostly undergrads in the communications space with some graduate students with a focus on Journalism. The presentation I gave them was about Social Media metrics and Social Media influence. [...]
February 15, 2011 By
From Local to Global back to Local: Foursquare in Your Language
Foursquare has announced that the service will now be available in five languages other than English. These are French, Italian, German, Spanish, and Japanese. Apparently more languages are promised. The two year old service started out with only a handful of US cities in which the service worked. They added more and more as demand [...]
February 14, 2011 By
Are Brands Too Desperate For Quick Results?
The past couple of weeks have had interesting stories of brands that have had their fingers burned by using less than straightforward online marketing tactics. Are brands getting so desperate that they will try anything to get their share of eyeballs? Online Marketing Tactics: Kenneth Cole & JC Penney Kenneth Cole was slammed for co-opting [...]
February 11, 2011 By
Choosing a Social Media Partner Gets Easier with InvestInSocial
Choosing a partner to work with for your social media needs is not an easy process. I wrote about how I viewed the process back in 2009. Not much has changed in the intervening two years. With the exception that there are even more companies and people adding “Social Media” to their list of services [...]
February 9, 2011 By
Released to the Wild – Social Location Marketing book is available
After what seems like an eternity to me, though in reality is a very short amount of time, my book Social Location Marketing is now available online and in bookstores. Copies of it are shipping as of yesterday. Social Location Marketing It’s been a great journey getting from the original concept to having the physical [...]
February 7, 2011 By
Super Bowl XLV Ads – Reviewed
Like millions of others around the world I watched the Super Bowl last night. I watched for two reasons, firstly, on Friday of last week I predicted that the Green Bay Packers would win using Social Location Marketing data from MomentFeed. I did this more as an experiment but the point of the experiment was [...]
February 4, 2011 By
MomentFeed fills the data void in Location Sharing
MomentFeed looks set to answer one of the biggest problems facing marketers with any new trend, how they show its relation to traditional metrics when discussing it with the C-suite. Facebook “likes”, Twitter “followers”, Youtube “views” are all great but at the end of the day do they translate into revenue? Can you make business [...]
February 2, 2011 By
How Hob-Knob brings location sharing to a wider audience
Hob-Knob, a recently launched Social Location Sharing app on both iPhone and Android brings location sharing to more than just cell phones. Using primarily wifi hotspots as the method of identifying the users location it opens up location sharing to devices like the iPad wifi version, iPod touch and other devices that operate without 3G/4G [...]
