MomentFeed looks set to answer one of the biggest problems facing marketers with any new trend, how they show its relation to traditional metrics when discussing it with the C-suite. Facebook “likes”, Twitter “followers”, Youtube “views” are all great but at the end of the day do they translate into revenue? Can you make business decisions based on them?

MomentFeed has the numbers

Social Location Marketing, while still nascent in many ways has been facing this challenge for a while. The number of check-ins at a location, while useful data is not necessarily an indicator of performance of a campaign. Given that only two (Foursquare & Yelp) of the many apps available even have a management dashboard worthy of note it is a hard sell to get those focused on the bottom line excited about a social location marketing campaign. Into the fray steps MomentFeed, who not only provides the data but provides it across platforms. Facebook Places, Foursquare, Gowalla, and others are all included with more being rolled out.

The data available in MomentFeed is exactly what marketers need when presenting the reasoning behind using social location sharing apps as part of their marketing mix. Not only does it show checkins but level of engagement, e.g. did someone upload a picture, did they leave a comment etc. The dashboard in MomentFeed also allows for users to compare locations across platforms. Want to know how your coffee shops in Florida compare to those in California – done.

Get competitive data from MomentFeed as well

Here is another area where being able to compare data across platforms and across locations becomes very interesting. Want to know how your competitors are doing in the same town as you and which apps their customers are using, MomentFeed can show you that as well. This can really help a marketer gain insight into how their competitors are using social location marketing, what is working and what isn’t. While data like this isn’t the only factor to be taken into account when choosing an app to utilize in social location marketing it is definitely a valuable component toward making that decision. If you can see that hardly any users are checking in on Facebook Places at your locations, you could view it as either an outstanding opportunity to bridge a gap or decide that you want to go with a more favored but perhaps over exposed app. At least with MomentFeed you are provided with the data to help you make that decision.

A Fun Example of what MomentFeed can do – the winner of the Superbowl is..

Here in Dallas this coming weekend, there is a little game of football going on, something called the Superbowl. Many sports pundits are making their predictions of who will win. There predictions are based on game statistics from the past season and team performance stretching back years. I on the other hand have no such knowledge at my disposal, given that I am still trying to work out why it takes three hours to play a one hour game I turned to something that I do know – Social Location Sharing. I used MomentFeed to track checkins for the playoff games and using that data I predict that the Superbowl will be won by….

Green Bay Packers.

Of course this was just a bit of fun to see what I could do with the data from MomentFeed, but the point here is that given the right data about locations and apps you are able to make much better business decisions. Certainly I think MomentFeed is going along way to providing the answers to the hard questions being faced by marketers in this economy about the usefulness of social location marketing campaigns.