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A lot of individuals are making use of the ability provided by many of the Social Media tools to cross post to multiple platforms. This was a much needed feature for Brands as they wanted and needed to maximize their investment in Social Media, they have limited resources and for the most part they are trying to gain ground rapidly.

I actually recommend utilizing these services for many of my clients, in certain circumstances and usually on a case by case basis. However, as an individual I shy away from them. The biggest difference between building a personal brand over building a product brand is that its, well, personal.

Individuals who are using these services are flooding the revised Facebook stream with their Twitter comments, they are also filling their FriendFeed stream, Plaxo and several other places as well. The analogy that comes to mind to me when I see this is that these people are like someone invited to a party who only knows one joke, they then move from room to room at the party telling each new group the same joke repeatedly. Soon everyone at the party has heard the joke, but still they keep telling it.

The person that was once funny, is now annoying. Just because you can do something doesn’t mean you should. Personally those people who are feeding their Twitter stream to Facebook and don’t share anything original on Facebook get “hidden”. I’ve already read your Twitter post on Twitter I don’t need to see it again on Facebook.

The point is this, if you are trying to build a personal brand, spend some time being personal. If you can’t think of something original to say on one platform or another that’s ok, better that you say nothing that simply repeat yourself.