Jet Blue Takes off with Facebook Places

Jet Blue Takes off with Facebook Places

Jet Blue has launched a social location marketing campaign using Facebook Places called Go Places. There are several noteworthy features about this campaign. For example it is one of the first of its type to be created using the Facebook Places API. For the non-technical amongst you what that means is rather than simply having [...]

How Businesses Can Grow in Questionable Niches

How Businesses Can Grow in Questionable Niches

Times are tough, so they tell us. The economy is in trouble and we are, for all intents and purposes weathering a depression. That is the word from the media and supposedly from those who know. It is certainly true that it is no longer business as usual, but does that really mean that we [...]

And The Winner Is..

And The Winner Is..

Last week I posted a competition book giveaway for readers to win a copy of Peter Shankman’s new book Customer Service: New Rules for a Social Media World. I was very pleased by the number of entries that the competition received and I’m very pleased to announce the winner is Amanda Quraishi. I used the [...]

Shop Your Network

Shop Your Network

How Shopping your network helps you Networking is something that many of us are involved in today. We have different motivations for it, some are trying to establish connections for their career, some are establishing networks in the hopes of selling something, others are establishing networks of people with common interests. Whatever the motivation, tools [...]

The Bus Stops Here

The Bus Stops Here

I’m very happy to announce that my Social Location Marketing book tour is kicking off. I am taking requests for city stops for the tour, which will start in Dallas on Feb 17th and then move on from there. Fort Worth is currently the second stop on Feb 24th. As with most book tours these [...]

Is Privacy a Myth in a Social Media World?

Is Privacy a Myth in a Social Media World?

Privacy is a recurring theme in Social Media, which reflects much of the recurring themes in the real world. When Facebook makes a change to its layout inevitably someone will raise the specter of how it impacts your privacy. But is all this talk of privacy really just a falsehood, a myth that was created [...]

5 Books The Marketer in Your Life Will Want in Their Stocking

5 Books The Marketer in Your Life Will Want in Their Stocking

As we start the countdown to gift-giving day (or whatever politically correct term we are using this year), I thought I would share five books that you could give the marketer in your life that I know they would appreciate owning. Whether they work with you, for you, you work for them or perhaps you [...]

Hanes Virtual Sock Drive

Hanes Virtual Sock Drive

Socks at the Holidays, something that a lot of people will get as a gift and smile politely and then groan inwardly over. But what if you didn’t have any socks, what if they were actually something you would not only be happy to get but actually put at the top of your list of [...]

Facespace & MyBook: What the partnership means for marketers

Facespace & MyBook: What the partnership means for marketers

MySpace recently announced a move that brings them closer to Facebook. MySpace users will now be able to sync their account and share their activity across both platforms. While a lot of social media users have long since forgotten their MySpace account (and the password that went with it), 91 million other users are still [...]

Has Facebook Locked Up Location Services with their Patent?

Has Facebook Locked Up Location Services with their Patent?

Filed in February 2007 Facebook has been granted a patent as of October 5th, to what appears on the face of it to cover all location based services. This is the full Patent filing.  Here are the elements of the patent that certainly make it look as though the world of Social Location Sharing belongs [...]