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September 22, 2010 By

Why Kayak is up a creek without a Paddle in Social Media

Why Kayak is up a creek without a Paddle in Social Media

Yesterday I came across another Social Media campaign that displayed all the hallmarks of simply “not getting it”. This time the culprit is Kayak, the travel site. I’m slightly disappointed in Kayak, firstly because I am actually a regular user of their website, secondly because their TV commercials which started running late last year have [...]

Filed Under: Dumb Marketing, Facebook, Marketing, Social Media Tagged With: , , , ,
August 16, 2010 By

No Excuses

No Excuses

Some of you will know that I am in the process of challenging myself to make some serious lifestyle changes right now. I am doing a twelve week fitness challenge. You can read about that on my posterous blog. During this process I am rediscovering some long held but long suppressed beliefs. Mainly that the [...]

Filed Under: Business, Observations Tagged With: , , , , ,
July 28, 2010 By

Smart Marketing can make for odd bedfellows

Smart Marketing can make for odd bedfellows

I was recently able to experience an interesting campaign that paired two companies that you would not immediately think of together.  The partnership between Hanes and JetBlue. Now call me weird but when I think of underwear I don’t immediately jump to airlines as the most likely partner. Before I continue – the disclosure: Since [...]

Filed Under: Business, Marketing, Smart Marketing Tagged With: , , , , ,
May 14, 2009 By

How To: Kill A Brand With Social Media

Social Media is the new darling of many brands, the silver bullet that will fix all ills. While some brands have made major in roads in discovering a new method of expanding their ability to reach their customers and potential customers some have quite obviously become so over enamoured with Social Media that they have [...]

Filed Under: Facebook, Marketing, Social Media, twitter Tagged With: , , , , ,
May 11, 2009 By

How To: Recognize Social Content

The King is Dead – Long Live the King Content is King. That’s what “they” say. I disagree. The King is dead long live the King. Quality content then, that must be King, possibly a prince but still not a King. The real King in the world of content is Social Content. The easiest way [...]

Filed Under: Uncategorized
April 17, 2009 By

How To : Choose a Social Media Partner

With the term “Social Media Expert” being added to just about every company and consultants profile these days it is hard to separate the wheat from the chaff. What follows is my opinion on how to identify a Social Media partner for your business or organization. I want to explain why I am writing this [...]

Filed Under: Business, Social Media, twitter Tagged With: , , , ,
April 15, 2009 By

Will Facebook Sell Recommendations?

‘ As Facebook continues to evolve it is interesting to note how much attention they have given to the development of the Fan page concept. Originally Fan pages were a very limited, cut down version of the personal page. They had much less functionality and their ability to provide a communications platform was minor. The [...]

Filed Under: Facebook, Social Media Tagged With: , , , ,
April 13, 2009 By

How To : Add Relevance When Searching For New Tweeps

I am not a big advocate of the numbers game played by an increasing number of Twitter users these days. However, I do believe that it is important to continually grow your Twitter network to get the most from Twitter as a tool. Where the difference lies between gathering large numbers and growing your Twitter [...]

Filed Under: Technology, twitter Tagged With: , ,
April 9, 2009 By

You’re A Competitor – I’m A Fan

Social Media has brought a lot of new opportunities to build stronger connections with customers. That’s what everyone talks about. How wonderful all this transparency is and how being able to engage with customers will only strenghten the buying relationship. While all of that might or might not be true (a lot of variables involved [...]

Filed Under: Marketing, Social Media Tagged With: , , , , ,
April 6, 2009 By

The Death of Twitter

The death of Twitter is a much discussed topic. The April Fool’s posts this year about Google buying Twitter and then some of that being revealed as real potential brought it to the surface again. Originally it was felt by some that Twitter would cease to be an effective communication tool as soon as big [...]

Filed Under: Observations, Social Media, twitter, Uncategorized Tagged With: , , , ,
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