Last week I wrote about the Three Types of Social Content. I want to extend that conversation by looking at how the use of Social Content is killing Social Networks. Consider your own Social Network streams, whether it is Twitter, Facebook, Google Plus – I’d place a bet that most of what you see is [...]
January 11, 2012 By
The Three C’s Of Social Content – Which One Are You?
The Three C’s of Social Content – Creation, Curation and Cultivation. In looking at online content, particularly that shared on social networks I’ve come to the conclusion that there are generally three broad categories of social content. I’m going to expand on this premise in this and a couple of upcoming posts and certainly the [...]
January 3, 2012 By
Check Your Hair, Make Sure Your Mic Works!
Check your hair, make sure your mic works – sound advice given at the start screen of a Google Hangout. Increasingly bloggers, marketers, and others involved in the online world are making appearances in the real world. Taking their content from the virtual to the real world. I asked a question on Google Plus a [...]
October 13, 2011 By
Is Social Media Broken?
Can Social Media really be called Social any longer, is Social Media broken beyond all repair? Almost since its launch, people have been observing the “Echo Chamber” effect of Twitter. There have been studies that only 20% of the users are actually producing original content, the other 80% are simply reposting that content. Some have [...]
October 11, 2011 By
Is Social Too Hard For Most Businesses?
Over the past week I’ve seen an amazing number of what can only be called “missteps” in social and it got me wondering whether being social is just too hard for most businesses. In particular what has amazed me is the number of those who have been less than careful with their social presence who [...]
October 3, 2011 By
When They Call Your Baby Ugly
Over the past week we saw a social campaign creative team have their baby called ugly. As creatives we know that from time to time this is going to happen. What seems like a great idea to us, something that carries the message in a way that is engaging etc turns out not to resonate [...]
September 14, 2011 By
How Real Is Real in Social Media?
How Real Is Real? I made a “Rant” post on Google Plus the other day – I specifically called it out as such – about the way some Social Media “dahlings” who for whatever reason, are being offered experiences that five years ago would never have been offered to them. It is becoming increasingly popular [...]
September 12, 2011 By
Bloggers & Business:Caution Amateurs At Work
Bloggers & Business This past week I’ve been watching people in the PR/Social Media business take Ketchum the agency of record for Con-Agra and Con-Agra themselves to task over their treatment of some bloggers, the whole event should be a lesson in caution for both Bloggers & Business. For those of you not familiar with [...]
May 18, 2011 By
Writing in the Sand
{EAV_BLOG_VER:d7d2f84e0f0602e3}The received wisdom concerning content online is that it last forever. “What happens in Vegas stays on Facebook” so the saying goes. Is it true though? Or is this just one of those fairy tales we tell children and the less knowledgeable to make them cautious – like don’t talk to strangers or eat your [...]
April 25, 2011 By
Huffington Post Lawsuit from A Bloggers Perspective
I’ve been following the case against the Huffington Post in the lawsuit brought by Jonathan Tasini recently. I’m very interested in this for a couple of reasons, firstly, as a content producer I’m interested in seeing how successful this case will be and what the implications are for other content platforms. Secondly, as a writer I’m interested [...]
