Restructuring Your Business in the Cloud

Restructuring Your Business in the Cloud

Today’s guest post is from Zoe Maldonado. Zoe is a freelance writer and blogger for TechBreach who enjoys writing about all things mobile and electronic and spending time with her very active twin boys. 5 Must Try Web Applications for Your Small Business Many businesses are finding the value in switching to cloud technology for [...]

SXSW From The Sidelines

SXSW From The Sidelines

This is the first year I haven’t attended SXSW in seven years. I’ve attended badged, unbadged as a speaker and as an attendee. This year I was in both the fortunate and unfortunate position of being swamped with work. I was very tempted when a big brand offered me a free ticket and transportation to [...]

Why Online Real Estate Matters for Your Small Business

Today A Guest Post from President and COO of www.reputationchanger.com, Mike Zammuto. Have you ever gone to sign up for a new URL for a company website or blog — or perhaps to activate a company Twitter account or Facebook page — and been disappointed to find that the account name or URL you hoped [...]

Metrics lead to improved customer experience

Metrics lead to improved customer experience

It’s been twenty years since I had to purchase diapers for either of my daughters, so it might seem strange that I am writing about diapers here, and actually I’m not, the point of this post is to highlight a use case in understanding your customers. What sparked my interest was seeing that Diapers.com has [...]

Twitter Vine: A Product Going Nowhere

Twitter Vine: A Product Going Nowhere

Last week the Social Media Guru’s were at it again, declaring the creation of the next big thing as Vine, the 6 second Video platform produced by Twitter. Only last week I wrote about Facebook’s Graph Search as being rolled out purely for those in the industry – a product that no one else would [...]

Did LinkedIn Just Kill Its Value?

Did LinkedIn Just Kill Its Value?

LinkedIn introduced a new feature this week., endorsements based on keywords. On the surface this might look like a great idea. After all getting people to actually write you a recommendation can be difficult and time consuming but if all they have to do is click a button well that should speed the process up. [...]

“Like Us On Facebook”:Why It Doesn’t Work

“Like Us On Facebook”:Why It Doesn’t Work

You’ve seen signs in stores, icons on websites and various other places – “Like Us On Facebook” they say, and they leave it at that. Not only is this bad marketing, it shows a complete lack of understanding of both your customers and Social Media. The trouble with Social Media is that it has been [...]

Artkive: The App That Helps You Be A Better Parent

Artkive: The App That Helps You Be A Better Parent

In my weekly newsletter last week I included Artkive as the Mobile app of the week (you can sign up for the newsletter on the home page – the banner at the top of the page or use the sign up at the bottom of this post). Why did this app impress me so much? [...]

Fancy and The $15 Fakes

Fancy and The $15 Fakes

I’ve been using Fancy for sometime now and for the most part I really like it as a discover tool particularly for fashion. Essentially it is a Pinterest competitor. Fancy touted its integration with one click buying as being the major difference between it and Pinterest and other “Pin” board copies. While that might be [...]

Being More Creative

Being More Creative

Being a “creative” isn’t an easy thing to describe. When asked what I do for a living I often find myself stumbling over words to describe it. Often I will take the easy way out and instead describe IncSlingers as an entity – a digital marketing agency. But that isn’t really what I do for [...]