3 Technology Solutions to Track Business Trends

3 Technology Solutions to Track Business Trends

This guest post is by Lawrence Feldman. Lawrence manages a small tech company and works as a freelancer when he’s not taking MBA classes. Top-tier managers and accountants love metrics. Quantitative measures are the be-all and end-all for number crunches in the business world. Goal-setting and company objectives hinge on increasing or decreasing numbers. Airlines want [...]

Less of a Pivot more of a Pirouette

Less of a Pivot more of a Pirouette

Pivot. Webster’s dictionary defines it as “a pin, point, or short shaft on the end of which something rests and turns, or upon and about which something rotates or oscillates.” It has several other definitions that are similar in nature. None of them include the meaning that has been grasped by the digiterati in particular where [...]

What Exactly Is the Open Cloud?

What Exactly Is the Open Cloud?

Today’s Guest Post is by Sharon Florentine. Sharon is a blogger for Rackspace.  Rackspace Hosting is the service leader in cloud computing, and a founder of OpenStack, an open source cloud operating system. The San Antonio-based company provides Fanatical Support to its customers and partners, across a portfolio of IT services, including Managed Hosting and [...]

Restructuring Your Business in the Cloud

Restructuring Your Business in the Cloud

Today’s guest post is from Zoe Maldonado. Zoe is a freelance writer and blogger for TechBreach who enjoys writing about all things mobile and electronic and spending time with her very active twin boys. 5 Must Try Web Applications for Your Small Business Many businesses are finding the value in switching to cloud technology for [...]

SXSW From The Sidelines

SXSW From The Sidelines

This is the first year I haven’t attended SXSW in seven years. I’ve attended badged, unbadged as a speaker and as an attendee. This year I was in both the fortunate and unfortunate position of being swamped with work. I was very tempted when a big brand offered me a free ticket and transportation to [...]

Why Online Real Estate Matters for Your Small Business

Today A Guest Post from President and COO of www.reputationchanger.com, Mike Zammuto. Have you ever gone to sign up for a new URL for a company website or blog — or perhaps to activate a company Twitter account or Facebook page — and been disappointed to find that the account name or URL you hoped [...]

Metrics lead to improved customer experience

Metrics lead to improved customer experience

It’s been twenty years since I had to purchase diapers for either of my daughters, so it might seem strange that I am writing about diapers here, and actually I’m not, the point of this post is to highlight a use case in understanding your customers. What sparked my interest was seeing that Diapers.com has [...]

Twitter Vine: A Product Going Nowhere

Twitter Vine: A Product Going Nowhere

Last week the Social Media Guru’s were at it again, declaring the creation of the next big thing as Vine, the 6 second Video platform produced by Twitter. Only last week I wrote about Facebook’s Graph Search as being rolled out purely for those in the industry – a product that no one else would [...]

Did LinkedIn Just Kill Its Value?

Did LinkedIn Just Kill Its Value?

LinkedIn introduced a new feature this week., endorsements based on keywords. On the surface this might look like a great idea. After all getting people to actually write you a recommendation can be difficult and time consuming but if all they have to do is click a button well that should speed the process up. [...]

“Like Us On Facebook”:Why It Doesn’t Work

“Like Us On Facebook”:Why It Doesn’t Work

You’ve seen signs in stores, icons on websites and various other places – “Like Us On Facebook” they say, and they leave it at that. Not only is this bad marketing, it shows a complete lack of understanding of both your customers and Social Media. The trouble with Social Media is that it has been [...]