Check your hair, make sure your mic works – sound advice given at the start screen of a Google Hangout. Increasingly bloggers, marketers, and others involved in the online world are making appearances in the real world. Taking their content from the virtual to the real world. I asked a question on Google Plus a [...]
December 20, 2011 By
Holy Sh!tballs, Michael Bublé, Marketing & the Surprise of Listening
I was sent a link to a Michael Bublé video the other day. I’m not a big fan of his singing – though I readily admit he has a great voice and it makes for decent background music. What I saw surprised the heck out of me and made me rethink my impression of him. It [...]
December 14, 2011 By
The Global Village is Missing Its Idiot
Companies that refer to themselves as Global do so to illustrate their ability to operate around the world and of course to give the impression of size, reliability and capability. However, I am constantly surprised at the number of companies that refer to themselves in that way but really mean they have operations in other [...]
December 8, 2011 By
Communicating Your Message
We would all like to believe that we are good communicators. We have probably all had situations arise where we have discovered that we are not quite as good as we think we are. I recently had an experience that made me realize that adopting the receivers perspective can make you a much better communicator. [...]
December 6, 2011 By
What The Gowalla Sale Means for Marketers & Others
Yesterday saw the confirmation of the sale of Social Location Marketing app Gowalla to Facebook for as yet undisclosed sum. This is part of the compression of the space that many predicted would happen this year. Earlier in the year we saw Whrrl bought and closed down by Groupon. Gowalla, in their announcement yesterday noted [...]
November 17, 2011 By
How Do Others See You?
How do others see you is a question that I was asked yesterday. It really made me think, I know how I want others to see me, but do I really know how they actually see me. No of course the “me” I’m talking about is the brand me not the person me. That can [...]
November 15, 2011 By
Focusing on Strengths
There are approximately six weeks until the New Year, I find that this is a good point in the year to spend some time focusing on strengths and decide what next year is going to look like. What are you going to do differently next year? Defining next year is not just about writing a [...]
November 8, 2011 By
Google + Brand pages Launch to mixed reception
After three months of waiting Google + Brand pages have launched. Businesses were told that the wait was necessary as Google wanted to get the brand pages right, so that there would be a great user experience for both the brands and the regular users. Google + Brand Pages: Not Worth The Wait After all [...]
October 25, 2011 By
How To Lose Fans & Annoy Advocates: The Moleskine Story
Over the past week a study in how to lose the respect of your advocate base has slowly revealed itself in the form of a design competition being run by Moleskine, the notebook company. In the world of the Social Consumer in which we now all operate, advocates are far more powerful than Influencers. Influencers, [...]
October 3, 2011 By
When They Call Your Baby Ugly
Over the past week we saw a social campaign creative team have their baby called ugly. As creatives we know that from time to time this is going to happen. What seems like a great idea to us, something that carries the message in a way that is engaging etc turns out not to resonate [...]
