Twitter Vine: A Product Going Nowhere

Twitter Vine: A Product Going Nowhere

Last week the Social Media Guru’s were at it again, declaring the creation of the next big thing as Vine, the 6 second Video platform produced by Twitter. Only last week I wrote about Facebook’s Graph Search as being rolled out purely for those in the industry – a product that no one else would [...]

Why Facebook’s Graph Search Doesn’t Matter

Why Facebook’s Graph Search Doesn’t Matter

Last week Facebook launched another new feature, Graph Search. When I heard the name my eyes glazed over – it sounded far too like a high school math class to me. In many ways it is. There have already been hundreds of posts about the amazing new feature, how it will empower, enhance and otherwise [...]

“Like Us On Facebook”:Why It Doesn’t Work

“Like Us On Facebook”:Why It Doesn’t Work

You’ve seen signs in stores, icons on websites and various other places – “Like Us On Facebook” they say, and they leave it at that. Not only is this bad marketing, it shows a complete lack of understanding of both your customers and Social Media. The trouble with Social Media is that it has been [...]

How To Lose Fans & Annoy Advocates: The Moleskine Story

How To Lose Fans & Annoy Advocates: The Moleskine Story

Over the past week a study in how to lose the respect of your advocate base has slowly revealed itself in the form of a design competition being run by Moleskine, the notebook company. In the world of the Social Consumer in which we now all operate, advocates are far more powerful than Influencers. Influencers, [...]

Are Brands Too Desperate For Quick Results?

Are Brands Too Desperate For Quick Results?

The past couple of weeks have had interesting stories of brands that have had their fingers burned by using less than straightforward online marketing tactics. Are brands getting so desperate that they will try anything to get their share of eyeballs? Online Marketing Tactics: Kenneth Cole & JC Penney Kenneth Cole was slammed for co-opting [...]

Why Kayak is up a creek without a Paddle in Social Media

Why Kayak is up a creek without a Paddle in Social Media

Yesterday I came across another Social Media campaign that displayed all the hallmarks of simply “not getting it”. This time the culprit is Kayak, the travel site. I’m slightly disappointed in Kayak, firstly because I am actually a regular user of their website, secondly because their TV commercials which started running late last year have [...]