Last week the Social Media Guru’s were at it again, declaring the creation of the next big thing as Vine, the 6 second Video platform produced by Twitter. Only last week I wrote about Facebook’s Graph Search as being rolled out purely for those in the industry – a product that no one else would [...]
January 22, 2013 By
Why Facebook’s Graph Search Doesn’t Matter
Last week Facebook launched another new feature, Graph Search. When I heard the name my eyes glazed over – it sounded far too like a high school math class to me. In many ways it is. There have already been hundreds of posts about the amazing new feature, how it will empower, enhance and otherwise [...]
September 25, 2012 By
“Like Us On Facebook”:Why It Doesn’t Work
You’ve seen signs in stores, icons on websites and various other places – “Like Us On Facebook” they say, and they leave it at that. Not only is this bad marketing, it shows a complete lack of understanding of both your customers and Social Media. The trouble with Social Media is that it has been [...]
October 25, 2011 By
How To Lose Fans & Annoy Advocates: The Moleskine Story
Over the past week a study in how to lose the respect of your advocate base has slowly revealed itself in the form of a design competition being run by Moleskine, the notebook company. In the world of the Social Consumer in which we now all operate, advocates are far more powerful than Influencers. Influencers, [...]
February 14, 2011 By
Are Brands Too Desperate For Quick Results?
The past couple of weeks have had interesting stories of brands that have had their fingers burned by using less than straightforward online marketing tactics. Are brands getting so desperate that they will try anything to get their share of eyeballs? Online Marketing Tactics: Kenneth Cole & JC Penney Kenneth Cole was slammed for co-opting [...]
September 22, 2010 By
Why Kayak is up a creek without a Paddle in Social Media
Yesterday I came across another Social Media campaign that displayed all the hallmarks of simply “not getting it”. This time the culprit is Kayak, the travel site. I’m slightly disappointed in Kayak, firstly because I am actually a regular user of their website, secondly because their TV commercials which started running late last year have [...]
