Less of a Pivot more of a Pirouette

Less of a Pivot more of a Pirouette

Pivot. Webster’s dictionary defines it as “a pin, point, or short shaft on the end of which¬†something rests and turns, or upon and about which something rotates or oscillates.” It has several other definitions that are similar in nature. None of them include the meaning that has been grasped by the digiterati in particular where [...]

3 Things Your Business Should Spend On Before Social Media

3 Things Your Business Should Spend On Before Social Media

I have no doubt that you have already seen a dozen posts on the best Social Media tips and tricks for 2013, but before you start writing your must do list of Social Media I want to encourage you to spend money on three different things before you do. Before I get into the three [...]

Twitter Vine: A Product Going Nowhere

Twitter Vine: A Product Going Nowhere

Last week the Social Media Guru’s were at it again, declaring the creation of the next big thing as Vine, the 6 second Video platform produced by Twitter. Only last week I wrote about Facebook’s Graph Search as being rolled out purely for those in the industry – a product that no one else would [...]

Why Facebook’s Graph Search Doesn’t Matter

Why Facebook’s Graph Search Doesn’t Matter

Last week Facebook launched another new feature, Graph Search. When I heard the name my eyes glazed over – it sounded far too like a high school math class to me. In many ways it is. There have already been hundreds of posts about the amazing new feature, how it will empower, enhance and otherwise [...]

Getting Personal With Your Social Marketing

Getting Personal With Your Social Marketing

Today’s post is a guest post from Anita Brady. Anita Brady leads the team at www.123Print.com. 123Print offers customizable print products for business and life situations, and has everything needed to market a business. A place where you can make your own business cards and design other promotional items that combine high quality and customization [...]

“Like Us On Facebook”:Why It Doesn’t Work

“Like Us On Facebook”:Why It Doesn’t Work

You’ve seen signs in stores, icons on websites and various other places – “Like Us On Facebook” they say, and they leave it at that. Not only is this bad marketing, it shows a complete lack of understanding of both your customers and Social Media. The trouble with Social Media is that it has been [...]

Google Plus:Not for Social Gamers

Google Plus:Not for Social Gamers

Google Plus the year old social platform that has struggled to define itself since its inception is discovering another audience component that it doesn’t appeal to – social gamers. Both EA games and Wooga (the third and fourth largest social game producers on Facebook) are pulling their games from the platform citing lack of engagement [...]

Why It’s Ok That You Don’t Like Google Plus

Why It’s Ok That You Don’t Like Google Plus

Its been about 9 months since I joined Google Plus – I got early entry the week it launched, before the initial rush of excitement was over. I really thought it had potential. There was this great thing called Hangouts and a group texting service called Huddles (later renamed as Messenger) and the threaded conversations [...]

As Social Networks contract measuring online influence becomes harder

As Social Networks contract measuring online influence becomes harder

When it comes to measuring online influence sites like Klout and PeerIndex tend to polarize opinion, people either love them or hate them. Often the reason for hating them has more to do with the persons on insecurities than anything scientific and for some the reason to love them is much the same. Measuring Online [...]

Content Curation In Ten Minutes A Day

Content Curation In Ten Minutes A Day

A few weeks ago I wrote about the Three C’s of Social Content¬†- Creation, Curation and Cultivation, today I’m going to focus on content curation. A lot of people seem to be interested in the curation piece but don’t know how to do it consistently or feel that it is just too big a job, [...]