What has the Fall of The Roman Empire got to do with Social Media? Is this another of those weird analogies that “guru’s” like to throw around? Possibly, though I hope you will see the connection in the way I do. Over the past few years those of us who advise others on how to [...]
Yesterday saw the confirmation of the sale of Social Location Marketing app Gowalla to Facebook for as yet undisclosed sum. This is part of the compression of the space that many predicted would happen this year. Earlier in the year we saw Whrrl bought and closed down by Groupon. Gowalla, in their announcement yesterday noted [...]
If you attend any conference that has any kind of social media component you will no doubt hear reference made to the savvy consumer. You will hear how they are demanding transparency and engagement and want to be included in the conversation. Most importantly you will hear that they don’t believe the lies of advertising [...]
Google Plus is the newest social effort from the Google empire. I was never a fan of Google Wave or Buzz and felt that Google had missed the point of social completely with both of them. However, from what I have seen from the Google Plus demo this incarnation has real potential. Google Plus – [...]
You have a really interesting life. Apparently, at least according to some companies, our lives are now so amazing, so packed full of interesting information that cannot be missed at any cost, that we must have Social Media streamed to us wherever we are in case we miss something important. Social Media Makes for an [...]
Jet Blue has launched a social location marketing campaign using Facebook Places called Go Places. There are several noteworthy features about this campaign. For example it is one of the first of its type to be created using the Facebook Places API. For the non-technical amongst you what that means is rather than simply having [...]
If you are any kind of networker you have a LinkedIn account. I joined LinkedIn six years ago after two people told me about it in the same day. For a while it was my goto networking site. Then came Twitter, and I started to realize that a lot of my Twitter contacts were also [...]
Privacy is a recurring theme in Social Media, which reflects much of the recurring themes in the real world. When Facebook makes a change to its layout inevitably someone will raise the specter of how it impacts your privacy. But is all this talk of privacy really just a falsehood, a myth that was created [...]
Over the weekend I saw a large number of people in my network on Facebook suddenly change their avatars to be cartoon characters from their childhood to show their stance against Child Abuse. This was another awareness raising campaign, similar in nature the to the “color of your bra” and “where do you keep your [...]
Increasingly brands are becoming obsessed with finding and reaching out to the people that they perceive as, or are told are, social media influencers. Agencies, Digital Marketers, Social Media “experts” are telling companies that this is the way “to do” social media effectively. After all there are 500 million people using Facebook, you can’t reach [...]
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