Less of a Pivot more of a Pirouette

Less of a Pivot more of a Pirouette

Pivot. Webster’s dictionary defines it as “a pin, point, or short shaft on the end of which¬†something rests and turns, or upon and about which something rotates or oscillates.” It has several other definitions that are similar in nature. None of them include the meaning that has been grasped by the digiterati in particular where [...]

3 Things Your Business Should Spend On Before Social Media

3 Things Your Business Should Spend On Before Social Media

I have no doubt that you have already seen a dozen posts on the best Social Media tips and tricks for 2013, but before you start writing your must do list of Social Media I want to encourage you to spend money on three different things before you do. Before I get into the three [...]

Google Plus:Not for Social Gamers

Google Plus:Not for Social Gamers

Google Plus the year old social platform that has struggled to define itself since its inception is discovering another audience component that it doesn’t appeal to – social gamers. Both EA games and Wooga (the third and fourth largest social game producers on Facebook) are pulling their games from the platform citing lack of engagement [...]

SEO is Irrelevant

SEO is Irrelevant

Ok calm down, stop screaming at the screen, I can’t actually hear you when you do that you know? Yes I mean it SEO is irrelevant. Social Content Optimization (SCO) is the future. Want proof of this, look no further than Google’s own efforts at social – Google Plus. They are trying to make it [...]

Why It’s Ok That You Don’t Like Google Plus

Why It’s Ok That You Don’t Like Google Plus

Its been about 9 months since I joined Google Plus – I got early entry the week it launched, before the initial rush of excitement was over. I really thought it had potential. There was this great thing called Hangouts and a group texting service called Huddles (later renamed as Messenger) and the threaded conversations [...]

Content Curation In Ten Minutes A Day

Content Curation In Ten Minutes A Day

A few weeks ago I wrote about the Three C’s of Social Content¬†- Creation, Curation and Cultivation, today I’m going to focus on content curation. A lot of people seem to be interested in the curation piece but don’t know how to do it consistently or feel that it is just too big a job, [...]

The Fall of The Roman Empire & The Collapse of The Social Media Outpost

The Fall of The Roman Empire & The Collapse of The Social Media Outpost

What has the Fall of The Roman Empire got to do with Social Media? Is this another of those weird analogies that “guru’s” like to throw around? Possibly, though I hope you will see the connection in the way I do. Over the past few years those of us who advise others on how to [...]

Check Your Hair, Make Sure Your Mic Works!

Check Your Hair, Make Sure Your Mic Works!

Check your hair, make sure your mic works – sound advice given at the start screen of a Google Hangout. Increasingly bloggers, marketers, and others involved in the online world are making appearances in the real world. Taking their content from the virtual to the real world. I asked a question on Google Plus a [...]

The Myth of the Savvy Consumer

The Myth of the Savvy Consumer

If you attend any conference that has any kind of social media component you will no doubt hear reference made to the savvy consumer. You will hear how they are demanding transparency and engagement and want to be included in the conversation. Most importantly you will hear that they don’t believe the lies of advertising [...]

Google + Brand pages Launch to mixed reception

Google + Brand pages Launch to mixed reception

After three months of waiting Google + Brand pages have launched. Businesses were told that the wait was necessary as Google wanted to get the brand pages right, so that there would be a great user experience for both the brands and the regular users. Google + Brand Pages: Not Worth The Wait After all [...]