I have no doubt that you have already seen a dozen posts on the best Social Media tips and tricks for 2013, but before you start writing your must do list of Social Media I want to encourage you to spend money on three different things before you do. Before I get into the three [...]
June 18, 2012 By
Google Plus:Not for Social Gamers
Google Plus the year old social platform that has struggled to define itself since its inception is discovering another audience component that it doesn’t appeal to – social gamers. Both EA games and Wooga (the third and fourth largest social game producers on Facebook) are pulling their games from the platform citing lack of engagement [...]
May 31, 2012 By
SEO is Irrelevant
Ok calm down, stop screaming at the screen, I can’t actually hear you when you do that you know? Yes I mean it SEO is irrelevant. Social Content Optimization (SCO) is the future. Want proof of this, look no further than Google’s own efforts at social – Google Plus. They are trying to make it [...]
April 10, 2012 By
Why It’s Ok That You Don’t Like Google Plus
Its been about 9 months since I joined Google Plus – I got early entry the week it launched, before the initial rush of excitement was over. I really thought it had potential. There was this great thing called Hangouts and a group texting service called Huddles (later renamed as Messenger) and the threaded conversations [...]
February 21, 2012 By
Content Curation In Ten Minutes A Day
A few weeks ago I wrote about the Three C’s of Social Content - Creation, Curation and Cultivation, today I’m going to focus on content curation. A lot of people seem to be interested in the curation piece but don’t know how to do it consistently or feel that it is just too big a job, [...]
February 2, 2012 By
The Fall of The Roman Empire & The Collapse of The Social Media Outpost
What has the Fall of The Roman Empire got to do with Social Media? Is this another of those weird analogies that “guru’s” like to throw around? Possibly, though I hope you will see the connection in the way I do. Over the past few years those of us who advise others on how to [...]
January 3, 2012 By
Check Your Hair, Make Sure Your Mic Works!
Check your hair, make sure your mic works – sound advice given at the start screen of a Google Hangout. Increasingly bloggers, marketers, and others involved in the online world are making appearances in the real world. Taking their content from the virtual to the real world. I asked a question on Google Plus a [...]
November 10, 2011 By
The Myth of the Savvy Consumer
If you attend any conference that has any kind of social media component you will no doubt hear reference made to the savvy consumer. You will hear how they are demanding transparency and engagement and want to be included in the conversation. Most importantly you will hear that they don’t believe the lies of advertising [...]
November 8, 2011 By
Google + Brand pages Launch to mixed reception
After three months of waiting Google + Brand pages have launched. Businesses were told that the wait was necessary as Google wanted to get the brand pages right, so that there would be a great user experience for both the brands and the regular users. Google + Brand Pages: Not Worth The Wait After all [...]
September 30, 2011 By
Mobile: not the future, the present
This post started as a comment on Google +, but I realized that it was a bigger conversation, why is Google ignoring Mobile? What? How can I possibly say that? They own the android mobile operating system, which is the largest selling mobile operating system in the world. They just bought Motorola Mobile. They are [...]
