Social Media Monitoring is a waste of time and money. There the cat is out of the bag. All those amazing tools that exist like Radian6, Visible Technologies, Lithium, ViralHeat, Social Mention and hundreds of others are a complete waste of your time and money. Let me explain why. Social Media Monitoring Is Pointless Full [...]
April 25, 2011 By
Huffington Post Lawsuit from A Bloggers Perspective
I’ve been following the case against the Huffington Post in the lawsuit brought by Jonathan Tasini recently. I’m very interested in this for a couple of reasons, firstly, as a content producer I’m interested in seeing how successful this case will be and what the implications are for other content platforms. Secondly, as a writer I’m interested [...]
March 9, 2011 By
Are We Led or Do We Lead
One of the biggest criticisms I hear about new technology, new marketing techniques or tactics is that it lacks adoption, my response is that it lacks leadership. Marketers say that they want to use something that they know their audience is already using and I understand that criticism. After all would you have advertised on [...]
March 4, 2011 By
Companies Need A Face for Social Media
Does having a face of social media matter? As companies wake up to the realization that Social Media, whether they like it or not, is playing an increasing role in the way they do business they are gradually embracing ways in which to use these new channels to communicate to their customers and potential customers. [...]
March 3, 2011 By
How Would Walmart Do Your Job?
Walmart has changed the way a lot of companies do business. From being accused of stifling local competitors to changing the way electronics giant Apple sells its products. From selling groceries the chain, the largest retailer in the world, sells everything from automotive parts, through clothing to the latest in electronics. They offer banking services [...]
February 23, 2011 By
Persistence over Perfection
Getting to perfection is a long slow path for most of us. I know of very few people that are instantly perfect at anything they attempt. Of course there are always those odd people who just have an innate ability to grasp things and complete them effortlessly. For the most part though the rest of [...]
February 14, 2011 By
Are Brands Too Desperate For Quick Results?
The past couple of weeks have had interesting stories of brands that have had their fingers burned by using less than straightforward online marketing tactics. Are brands getting so desperate that they will try anything to get their share of eyeballs? Online Marketing Tactics: Kenneth Cole & JC Penney Kenneth Cole was slammed for co-opting [...]
February 4, 2011 By
MomentFeed fills the data void in Location Sharing
MomentFeed looks set to answer one of the biggest problems facing marketers with any new trend, how they show its relation to traditional metrics when discussing it with the C-suite. Facebook “likes”, Twitter “followers”, Youtube “views” are all great but at the end of the day do they translate into revenue? Can you make business [...]
January 12, 2011 By
Has LinkedIn missed the boat now we have BranchOut?
If you are any kind of networker you have a LinkedIn account. I joined LinkedIn six years ago after two people told me about it in the same day. For a while it was my goto networking site. Then came Twitter, and I started to realize that a lot of my Twitter contacts were also [...]
January 5, 2011 By
2012 & The Death of The Social Media Agency
While most pundits are currently producing their 2011 predictions (I did mine back in October) I want to put out a prediction for 2012. I believe that it will herald the end of the Social Media agency. I am starting to see some real maturity amongst certain companies in their understanding of where Social Media [...]
