The Fall of The Roman Empire & The Collapse of The Social Media Outpost

Social Media Outpost

What has the Fall of The Roman Empire got to do with Social Media? Is this another of those weird analogies that “guru’s” like to throw around? Possibly, though I hope you will see the connection in the way I do. Over the past few years those of us who advise others on how to [...]

Buddy Can You Spare A Dime? The Rise of Micro-Investing

Micro-Investing

Micro-Investing is providing those of us without the funds to become Venture Capitalists or Angel investors the opportunity to experience the thrill of investing without the risks. The model is somewhat similar to that employed by charities for years. A small amount multiplied many times equals a much larger amount. So instead of seeking thousands [...]

Waiting To Write

Waiting to Write

Waiting to write makes you a waiter not a writer, the sage advice from Somerset Maugham. It is advice I give myself regularly and have shared with many others, both privately and publicly. There exists a strange new beast in the creative world, the content scientist. These people can tell you how many times a [...]

Check Your Hair, Make Sure Your Mic Is On – The Series

Check Your Hair, Make Sure Your Mic Is On

Check Your Hair, Make Sure Your Mic Is On is the title of a  post I wrote a few weeks ago in which I talk about the importance of appearance for speakers. In talking with new, aspiring and even existing speakers it seems people would like to read more of the same. Rather than simply share my [...]

Will Social Content Kill the Social Network?

Social Content

Last week I wrote about the Three Types of Social Content. I want to extend that conversation by looking at how the use of Social Content is killing Social Networks. Consider your own Social Network streams, whether it is Twitter, Facebook, Google Plus – I’d place a bet that most of what you see is [...]

The Three C’s Of Social Content – Which One Are You?

Social Content

The Three C’s of Social Content – Creation, Curation and Cultivation. In looking at online content, particularly that shared on social networks I’ve come to the conclusion that there are generally three broad categories of social content. I’m going to expand on this premise in this and a couple of upcoming posts and certainly the [...]

Holy Sh!tballs, Michael Bublé, Marketing & the Surprise of Listening

565090-xsmall

I was sent a link to a Michael Bublé video the other day. I’m not a big fan of his singing – though I readily admit he has a great voice and it makes for decent background music. What I saw surprised the heck out of me and made me rethink my impression of him. It [...]

The Global Village is Missing Its Idiot

Global Village Missing Its Idiot

Companies that refer to themselves as Global do so to illustrate their ability to operate around the world and of course to give the impression of size, reliability and capability. However, I am constantly surprised at the number of companies that refer to themselves in that way but really mean they have operations in other [...]

Communicating Your Message

Communicating Your Message

We would all like to believe that we are good communicators. We have probably all had situations arise where we have discovered that we are not quite as good as we think we are. I recently had an experience that made me realize that adopting the receivers perspective can make you a much better communicator. [...]

What The Gowalla Sale Means for Marketers & Others

Gowalla Sale

Yesterday saw the confirmation of the sale of Social Location Marketing app Gowalla to Facebook for as yet undisclosed sum. This is part of the compression of the space that many predicted would happen this year. Earlier in the year we saw Whrrl bought and closed down by Groupon. Gowalla, in their announcement yesterday noted [...]