Waiting to write makes you a waiter not a writer, the sage advice from Somerset Maugham. It is advice I give myself regularly and have shared with many others, both privately and publicly. There exists a strange new beast in the creative world, the content scientist. These people can tell you how many times a [...]
January 19, 2012 By
Check Your Hair, Make Sure Your Mic Is On – The Series
Check Your Hair, Make Sure Your Mic Is On is the title of a post I wrote a few weeks ago in which I talk about the importance of appearance for speakers. In talking with new, aspiring and even existing speakers it seems people would like to read more of the same. Rather than simply share my [...]
January 17, 2012 By
Will Social Content Kill the Social Network?
Last week I wrote about the Three Types of Social Content. I want to extend that conversation by looking at how the use of Social Content is killing Social Networks. Consider your own Social Network streams, whether it is Twitter, Facebook, Google Plus – I’d place a bet that most of what you see is [...]
January 11, 2012 By
The Three C’s Of Social Content – Which One Are You?
The Three C’s of Social Content – Creation, Curation and Cultivation. In looking at online content, particularly that shared on social networks I’ve come to the conclusion that there are generally three broad categories of social content. I’m going to expand on this premise in this and a couple of upcoming posts and certainly the [...]
December 20, 2011 By
Holy Sh!tballs, Michael Bublé, Marketing & the Surprise of Listening
I was sent a link to a Michael Bublé video the other day. I’m not a big fan of his singing – though I readily admit he has a great voice and it makes for decent background music. What I saw surprised the heck out of me and made me rethink my impression of him. It [...]
December 14, 2011 By
The Global Village is Missing Its Idiot
Companies that refer to themselves as Global do so to illustrate their ability to operate around the world and of course to give the impression of size, reliability and capability. However, I am constantly surprised at the number of companies that refer to themselves in that way but really mean they have operations in other [...]
December 8, 2011 By
Communicating Your Message
We would all like to believe that we are good communicators. We have probably all had situations arise where we have discovered that we are not quite as good as we think we are. I recently had an experience that made me realize that adopting the receivers perspective can make you a much better communicator. [...]
December 6, 2011 By
What The Gowalla Sale Means for Marketers & Others
Yesterday saw the confirmation of the sale of Social Location Marketing app Gowalla to Facebook for as yet undisclosed sum. This is part of the compression of the space that many predicted would happen this year. Earlier in the year we saw Whrrl bought and closed down by Groupon. Gowalla, in their announcement yesterday noted [...]
November 15, 2011 By
Focusing on Strengths
There are approximately six weeks until the New Year, I find that this is a good point in the year to spend some time focusing on strengths and decide what next year is going to look like. What are you going to do differently next year? Defining next year is not just about writing a [...]
November 10, 2011 By
The Myth of the Savvy Consumer
If you attend any conference that has any kind of social media component you will no doubt hear reference made to the savvy consumer. You will hear how they are demanding transparency and engagement and want to be included in the conversation. Most importantly you will hear that they don’t believe the lies of advertising [...]
