Metrics lead to improved customer experience

Metrics lead to improved customer experience

It’s been twenty years since I had to purchase diapers for either of my daughters, so it might seem strange that I am writing about diapers here, and actually I’m not, the point of this post is to highlight a use case in understanding your customers. What sparked my interest was seeing that Diapers.com has [...]

Artkive: The App That Helps You Be A Better Parent

Artkive: The App That Helps You Be A Better Parent

In my weekly newsletter last week I included Artkive as the Mobile app of the week (you can sign up for the newsletter on the home page – the banner at the top of the page or use the sign up at the bottom of this post). Why did this app impress me so much? [...]

Kick Your Kids off KiK

Kick Your Kids off KiK

KiK Messenger from KiK Interactive was a hot app last year having been released late in 2010. In March 2011 they received $8m in series A funding. The basic operation of the app is as an instant messenger, think Blackberry Messenger or iMessage and you have the general idea. KiK Bad App or Bad Users? [...]