Companies that refer to themselves as Global do so to illustrate their ability to operate around the world and of course to give the impression of size, reliability and capability. However, I am constantly surprised at the number of companies that refer to themselves in that way but really mean they have operations in other [...]
What happens on the internet stays on the internet – or so they say, how many times have you been warned that posting things on websites might come back to haunt you in years to come? Once again this week has disproved that to me. Two of the services that I have been using for [...]
There are a lot of people who will tell you, in great detail if you let them, about Social Media ROI. These people do not know what they are talking about. If you hire a consultant or have an in-house “specialist” who insists on talking in these terms I, with all respect, suggest you fire them [...]
Walmart has changed the way a lot of companies do business. From being accused of stifling local competitors to changing the way electronics giant Apple sells its products. From selling groceries the chain, the largest retailer in the world, sells everything from automotive parts, through clothing to the latest in electronics. They offer banking services [...]
Like millions of others around the world I watched the Super Bowl last night. I watched for two reasons, firstly, on Friday of last week I predicted that the Green Bay Packers would win using Social Location Marketing data from MomentFeed. I did this more as an experiment but the point of the experiment was [...]
Times are tough, so they tell us. The economy is in trouble and we are, for all intents and purposes weathering a depression. That is the word from the media and supposedly from those who know. It is certainly true that it is no longer business as usual, but does that really mean that we [...]
Small businesses, especially those still in the startup phase understand the value of each and every new customer, I recently came across Bauble Bar who definitely show this understanding. They are grateful and they are hungry. As businesses grow they often lose sight of that initial gratitude they displayed when someone took a chance on [...]
How Shopping your network helps you Networking is something that many of us are involved in today. We have different motivations for it, some are trying to establish connections for their career, some are establishing networks in the hopes of selling something, others are establishing networks of people with common interests. Whatever the motivation, tools [...]
Customer Service: New Rules for a Social Media World is the latest book by Peter Shankman. I was honored when Peter asked me to be the technical editor on this book and really enjoyed seeing the book come together. Now it is available in bookstores and online for you to buy. As most of us [...]
How many of us receive discounts, specials, offers, new product promotions etc. from merchants with whom we have a loyalty affiliation? Join and receive great offers, it’s free. “Why not” we think at the time. Then they start to arrive, either in your inbox or your mailbox. The offers. I get several a week and [...]
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