Thousands of Android phone users are currently waiting with baited breath for the roll out of the upgraded software to their phones. They have been promised a lot of changes in this upgrade and they are hopeful that it will fix some of their issues. Earlier in the year iPhone users went through the same [...]
White Papers: Don’t make them Sales Brochures
Many businesses are turning to White Papers as part of their Marketing communication strategy. Unfortunately many of them seem to have the wrong idea about what constitutes a White Paper. For a large number of companies it seems that their White Papers are really extended sales brochures. As Steve Hoffman writes in a recent Marketing [...]





