If you attend any conference that has any kind of social media component you will no doubt hear reference made to the savvy consumer. You will hear how they are demanding transparency and engagement and want to be included in the conversation. Most importantly you will hear that they don’t believe the lies of advertising [...]
I’m sure if you Google CC Chapman & Ann Handley‘s book Content Rules you will find a hundred reviews. So why am I adding to them? Its very simple, this book comprises quite possibly the best handbook for a topic that I have been talking about for ages in presentations. It does it in a [...]
Foursquare has announced that the service will now be available in five languages other than English. These are French, Italian, German, Spanish, and Japanese. Apparently more languages are promised. The two year old service started out with only a handful of US cities in which the service worked. They added more and more as demand [...]
Smart Marketing, at least the way I like to describe it is something that makes you look or listen or watch twice (at least). Something that you want to share. Something that juxtaposes the expected messaging about a product or service with a visual or a message that is completely unexpected. Recently a friend forwarded [...]
Smart Marketers can leverage the days news to become a core feature of their next Smart Marketing campaign. How many of you start the day with breakfast and the News? Whether you consume it online, on the TV, from a newspaper or the radio in the car on the way to work you are being [...]
I was recently able to experience an interesting campaign that paired two companies that you would not immediately think of together. The partnership between Hanes and JetBlue. Now call me weird but when I think of underwear I don’t immediately jump to airlines as the most likely partner. Before I continue – the disclosure: Since [...]
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