This is the first year I haven’t attended SXSW in seven years. I’ve attended badged, unbadged as a speaker and as an attendee. This year I was in both the fortunate and unfortunate position of being swamped with work. I was very tempted when a big brand offered me a free ticket and transportation to [...]
February 8, 2013 By
Metrics lead to improved customer experience
It’s been twenty years since I had to purchase diapers for either of my daughters, so it might seem strange that I am writing about diapers here, and actually I’m not, the point of this post is to highlight a use case in understanding your customers. What sparked my interest was seeing that Diapers.com has [...]
December 5, 2012 By
Getting Personal With Your Social Marketing
Today’s post is a guest post from Anita Brady. Anita Brady leads the team at www.123Print.com. 123Print offers customizable print products for business and life situations, and has everything needed to market a business. A place where you can make your own business cards and design other promotional items that combine high quality and customization [...]
November 10, 2011 By
The Myth of the Savvy Consumer
If you attend any conference that has any kind of social media component you will no doubt hear reference made to the savvy consumer. You will hear how they are demanding transparency and engagement and want to be included in the conversation. Most importantly you will hear that they don’t believe the lies of advertising [...]
February 21, 2011 By
Content Rules: A Review
I’m sure if you Google CC Chapman & Ann Handley‘s book Content Rules you will find a hundred reviews. So why am I adding to them? Its very simple, this book comprises quite possibly the best handbook for a topic that I have been talking about for ages in presentations. It does it in a [...]
February 15, 2011 By
From Local to Global back to Local: Foursquare in Your Language
Foursquare has announced that the service will now be available in five languages other than English. These are French, Italian, German, Spanish, and Japanese. Apparently more languages are promised. The two year old service started out with only a handful of US cities in which the service worked. They added more and more as demand [...]
August 20, 2010 By
Laughter:The Way to your users hearts
Smart Marketing, at least the way I like to describe it is something that makes you look or listen or watch twice (at least). Something that you want to share. Something that juxtaposes the expected messaging about a product or service with a visual or a message that is completely unexpected. Recently a friend forwarded [...]
August 2, 2010 By
Why the News is so important to Smart Marketers
Smart Marketers can leverage the days news to become a core feature of their next Smart Marketing campaign. How many of you start the day with breakfast and the News? Whether you consume it online, on the TV, from a newspaper or the radio in the car on the way to work you are being [...]
July 28, 2010 By
Smart Marketing can make for odd bedfellows
I was recently able to experience an interesting campaign that paired two companies that you would not immediately think of together. The partnership between Hanes and JetBlue. Now call me weird but when I think of underwear I don’t immediately jump to airlines as the most likely partner. Before I continue – the disclosure: Since [...]
