Yesterday saw the confirmation of the sale of Social Location Marketing app Gowalla to Facebook for as yet undisclosed sum. This is part of the compression of the space that many predicted would happen this year. Earlier in the year we saw Whrrl bought and closed down by Groupon. Gowalla, in their announcement yesterday noted [...]
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December 6, 2011 By Simon Salt
What The Gowalla Sale Means for Marketers & Others
Filed Under: Business, Facebook, Gowalla, Marketing, Social Location Sharing, Social Media Tagged With: Gowalla, Gowalla Sale, Gowalla Sale to Facebook, Location Based Services, Social Location Marketing
February 9, 2011 By Simon Salt
Released to the Wild – Social Location Marketing book is available
After what seems like an eternity to me, though in reality is a very short amount of time, my book Social Location Marketing is now available online and in bookstores. Copies of it are shipping as of yesterday. Social Location Marketing It’s been a great journey getting from the original concept to having the physical [...]
Filed Under: blogging, Business, FourSquare, Gowalla, Social Location Sharing, Social Media, Technology Tagged With: Foursquare, Gowalla, Location Based Marketing, Social Location Marketing, Social Location Marketing Book, Yelp
December 2, 2010 By Simon Salt
Gowalla checks in with Foursquare
Gowalla, the Social Location Sharing app based in Austin, Tx released its new iPhone app today that not only includes a complete redesign of the already slick looking interface but includes in the new functionality the ability to checkin with Foursquare their biggest rival. A lot of people were surprised by this move, including Dennis [...]
Filed Under: Facebook, FourSquare, Gowalla, Social Location Sharing, Social Media, Technology, twitter Tagged With: Foursquare, Gowalla, Gowalla announcement, Gowalla Checkin Foursquare, Gowalla Gifts, Gowalla Integration Foursquare


