MomentFeed looks set to answer one of the biggest problems facing marketers with any new trend, how they show its relation to traditional metrics when discussing it with the C-suite. Facebook “likes”, Twitter “followers”, Youtube “views” are all great but at the end of the day do they translate into revenue? Can you make business [...]
February 2, 2011 By
How Hob-Knob brings location sharing to a wider audience
Hob-Knob, a recently launched Social Location Sharing app on both iPhone and Android brings location sharing to more than just cell phones. Using primarily wifi hotspots as the method of identifying the users location it opens up location sharing to devices like the iPad wifi version, iPod touch and other devices that operate without 3G/4G [...]
February 1, 2011 By
GoldRun takes Location Sharing in a new direction
There is a new kid running around town in the world of Social Location Sharing, GoldRun. GoldRun has eschewed the check-in focus of its predecessors and is focusing on merging the real world with the virtual via your smartphone. GoldRun is an augmented reality application that is not only cool it has huge potential for [...]
January 25, 2011 By
Jet Blue Takes off with Facebook Places
Jet Blue has launched a social location marketing campaign using Facebook Places called Go Places. There are several noteworthy features about this campaign. For example it is one of the first of its type to be created using the Facebook Places API. For the non-technical amongst you what that means is rather than simply having [...]
December 22, 2010 By
The Bus Stops Here
I’m very happy to announce that my Social Location Marketing book tour is kicking off. I am taking requests for city stops for the tour, which will start in Dallas on Feb 17th and then move on from there. Fort Worth is currently the second stop on Feb 24th. As with most book tours these [...]
December 2, 2010 By
Gowalla checks in with Foursquare
Gowalla, the Social Location Sharing app based in Austin, Tx released its new iPhone app today that not only includes a complete redesign of the already slick looking interface but includes in the new functionality the ability to checkin with Foursquare their biggest rival. A lot of people were surprised by this move, including Dennis [...]
November 15, 2010 By
Boy Scouts Take Geo-Location Badging Seriously
Here is one badge you won’t be earning on Foursquare, Gowalla or any other Social Location Sharing app. This one is restricted to the Boy Scouts of America (BSA), it is their Geocaching merit badge. Awarded for acquiring the skills necessary to safely take part in the world of geocaching, which includes learning the essentials [...]
October 7, 2010 By
Has Facebook Locked Up Location Services with their Patent?
Filed in February 2007 Facebook has been granted a patent as of October 5th, to what appears on the face of it to cover all location based services. This is the full Patent filing. Here are the elements of the patent that certainly make it look as though the world of Social Location Sharing belongs [...]
September 28, 2010 By
3 Things that will change your marketing plan in 2011
October is almost upon us and for many it is the start of the final quarter of 2010. The quarter that involves a final push to meet targets, the quarter that involves reflection on what worked this year and what didn’t and the quarter that involves finalizing plans for 2011. As marketers draw up their [...]
September 20, 2010 By
Putting Local in Location
With the marketing world a buzz with the word “Location” and both users and marketers waiting to see what is next from the big players like Foursquare, Gowalla, Yelp and SCVNGR, it might come as a surprise that the next big thing in Location is actually going to be a very small thing. Small in [...]
