This is the first year I haven’t attended SXSW in seven years. I’ve attended badged, unbadged as a speaker and as an attendee. This year I was in both the fortunate and unfortunate position of being swamped with work. I was very tempted when a big brand offered me a free ticket and transportation to [...]
February 8, 2013 By
Metrics lead to improved customer experience
It’s been twenty years since I had to purchase diapers for either of my daughters, so it might seem strange that I am writing about diapers here, and actually I’m not, the point of this post is to highlight a use case in understanding your customers. What sparked my interest was seeing that Diapers.com has [...]
January 28, 2013 By
Twitter Vine: A Product Going Nowhere
Last week the Social Media Guru’s were at it again, declaring the creation of the next big thing as Vine, the 6 second Video platform produced by Twitter. Only last week I wrote about Facebook’s Graph Search as being rolled out purely for those in the industry – a product that no one else would [...]
January 22, 2013 By
Why Facebook’s Graph Search Doesn’t Matter
Last week Facebook launched another new feature, Graph Search. When I heard the name my eyes glazed over – it sounded far too like a high school math class to me. In many ways it is. There have already been hundreds of posts about the amazing new feature, how it will empower, enhance and otherwise [...]
September 27, 2012 By
Did LinkedIn Just Kill Its Value?
LinkedIn introduced a new feature this week., endorsements based on keywords. On the surface this might look like a great idea. After all getting people to actually write you a recommendation can be difficult and time consuming but if all they have to do is click a button well that should speed the process up. [...]
August 31, 2012 By
Artkive: The App That Helps You Be A Better Parent
In my weekly newsletter last week I included Artkive as the Mobile app of the week (you can sign up for the newsletter on the home page – the banner at the top of the page or use the sign up at the bottom of this post). Why did this app impress me so much? [...]
July 24, 2012 By
Fancy and The $15 Fakes
I’ve been using Fancy for sometime now and for the most part I really like it as a discover tool particularly for fashion. Essentially it is a Pinterest competitor. Fancy touted its integration with one click buying as being the major difference between it and Pinterest and other “Pin” board copies. While that might be [...]
July 18, 2012 By
Kick Your Kids off KiK
KiK Messenger from KiK Interactive was a hot app last year having been released late in 2010. In March 2011 they received $8m in series A funding. The basic operation of the app is as an instant messenger, think Blackberry Messenger or iMessage and you have the general idea. KiK Bad App or Bad Users? [...]
July 2, 2012 By
Will Consumers Be Left With A Sour Taste If Blackberry Fails
If recent reports are anything to go by we may well soon see the demise of the Blackberry phone as we understand it. They have been losing market share, from a once dominant market position. While there are many opinions as to why RIM have lost the battle with Apple and Google there is no [...]
May 31, 2012 By
SEO is Irrelevant
Ok calm down, stop screaming at the screen, I can’t actually hear you when you do that you know? Yes I mean it SEO is irrelevant. Social Content Optimization (SCO) is the future. Want proof of this, look no further than Google’s own efforts at social – Google Plus. They are trying to make it [...]
