Over the past week I’ve seen an amazing number of what can only be called “missteps” in social and it got me wondering whether being social is just too hard for most businesses. In particular what has amazed me is the number of those who have been less than careful with their social presence who [...]
September 30, 2011 By
Mobile: not the future, the present
This post started as a comment on Google +, but I realized that it was a bigger conversation, why is Google ignoring Mobile? What? How can I possibly say that? They own the android mobile operating system, which is the largest selling mobile operating system in the world. They just bought Motorola Mobile. They are [...]
June 28, 2011 By
How Apple Will Change the Smart Phone Landscape
News released today indicates that Apple is planning on releasing a pre-paid iPhone in the fall. Based on the current iPhone 4, it will be named the iPhone 4S. I wrote about the expansion of the smart phone market a week or so ago and pointed to the appearance of pre-paid smart phones by cell [...]
June 27, 2011 By
Can you have Social Media marketing without Mobile?
Is it possible to have a social media marketing campaign without a mobile element? This question came to me as part of a conversation I was having on Twitter over the past couple of days. It started as an observation that a lot of social media “guru’s” are still selling fluff but that the medium [...]
June 21, 2011 By
What 10m Foursquare Accounts Means for Marketers
Yesterday Foursquare announced that they had passed the 10m accounts milestone. That is a huge number for any business and to achieve it in a little over 2 years is a phenomenal achievement. But what, if anything, is the significance for marketers? Along with the announcement Foursquare released an infographic that highlighted some of the [...]
June 16, 2011 By
Smart Phones May Not Lead Marketers to a Pot of Gold
Smart Phones and marketing, a combination made in heaven, its a rich kids playground, right? As a marketer you might be fooled into thinking that mobile phone usage and in particular Smart Phone usage is a good indicator of where the more affluent of your customers exist. I saw just that conclusion drawn by the [...]
May 27, 2011 By
Your Life Isn’t That Interesting
You have a really interesting life. Apparently, at least according to some companies, our lives are now so amazing, so packed full of interesting information that cannot be missed at any cost, that we must have Social Media streamed to us wherever we are in case we miss something important. Social Media Makes for an [...]
May 18, 2011 By
Writing in the Sand
{EAV_BLOG_VER:d7d2f84e0f0602e3}The received wisdom concerning content online is that it last forever. “What happens in Vegas stays on Facebook” so the saying goes. Is it true though? Or is this just one of those fairy tales we tell children and the less knowledgeable to make them cautious – like don’t talk to strangers or eat your [...]
April 27, 2011 By
eBay Buys Location App Where: Brings Payment to Location
Last week we saw the purchase of Pelago the makers of Whrrl by Groupon who announced that they would be closing down the application at the end of this week. I felt this was a very bad move and wrote about why. Last week also saw the purchase of the social location sharing app Where [...]
April 18, 2011 By
RadioShack and Social Location Marketing
Last week RadioShack CMO Lee Applebaum related that the company had seen a 3.5 times difference in dollars spent between customers who checkedin with Foursquare and those who did not. This is a truly significant indicator of how well social location marketing can impact the bottom line. It also proves that social location marketing and [...]
