What has the Fall of The Roman Empire got to do with Social Media? Is this another of those weird analogies that “guru’s” like to throw around? Possibly, though I hope you will see the connection in the way I do. Over the past few years those of us who advise others on how to [...]
If you attend any conference that has any kind of social media component you will no doubt hear reference made to the savvy consumer. You will hear how they are demanding transparency and engagement and want to be included in the conversation. Most importantly you will hear that they don’t believe the lies of advertising [...]
Google Plus is the newest social effort from the Google empire. I was never a fan of Google Wave or Buzz and felt that Google had missed the point of social completely with both of them. However, from what I have seen from the Google Plus demo this incarnation has real potential. Google Plus – [...]
Social Media Monitoring is a waste of time and money. There the cat is out of the bag. All those amazing tools that exist like Radian6, Visible Technologies, Lithium, ViralHeat, Social Mention and hundreds of others are a complete waste of your time and money. Let me explain why. Social Media Monitoring Is Pointless Full [...]
You have a really interesting life. Apparently, at least according to some companies, our lives are now so amazing, so packed full of interesting information that cannot be missed at any cost, that we must have Social Media streamed to us wherever we are in case we miss something important. Social Media Makes for an [...]
Twitter No More Today marks the third anniversary of me rejoining the ranks of Twitter. I had previously joined it and then gave it up, in fact I announced my leaving Twitter and my reasons why on my blog at the time in the follow post: Today I Twittered my last Tweet having finally realized [...]
Everyone is wondering what the breakout will be at SXSWi this year. Location was very last year, with both Foursquare and Gowalla having huge impacts on the collective consciousness of those attending. But what will it be this year? Robert Scoble thinks it will be Hurricane Party and their app for tracking where the best [...]
Does having a face of social media matter? As companies wake up to the realization that Social Media, whether they like it or not, is playing an increasing role in the way they do business they are gradually embracing ways in which to use these new channels to communicate to their customers and potential customers. [...]
The past couple of weeks have had interesting stories of brands that have had their fingers burned by using less than straightforward online marketing tactics. Are brands getting so desperate that they will try anything to get their share of eyeballs? Online Marketing Tactics: Kenneth Cole & JC Penney Kenneth Cole was slammed for co-opting [...]
There has been an interesting discussion on Twitter over the past week or so. It was led by Rachel Levy who was wondering what the point of the Daily Paper.Li tweets were and whether anyone actually bothered to read them and if they did who got the credit. Rachel conducted a poll and then wrote [...]
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