3 Things Your Business Should Spend On Before Social Media

3 Things Your Business Should Spend On Before Social Media

I have no doubt that you have already seen a dozen posts on the best Social Media tips and tricks for 2013, but before you start writing your must do list of Social Media I want to encourage you to spend money on three different things before you do. Before I get into the three [...]

Twitter Vine: A Product Going Nowhere

Twitter Vine: A Product Going Nowhere

Last week the Social Media Guru’s were at it again, declaring the creation of the next big thing as Vine, the 6 second Video platform produced by Twitter. Only last week I wrote about Facebook’s Graph Search as being rolled out purely for those in the industry – a product that no one else would [...]

Why It’s Ok That You Don’t Like Google Plus

Why It’s Ok That You Don’t Like Google Plus

Its been about 9 months since I joined Google Plus – I got early entry the week it launched, before the initial rush of excitement was over. I really thought it had potential. There was this great thing called Hangouts and a group texting service called Huddles (later renamed as Messenger) and the threaded conversations [...]

Content Curation In Ten Minutes A Day

Content Curation In Ten Minutes A Day

A few weeks ago I wrote about the Three C’s of Social Content - Creation, Curation and Cultivation, today I’m going to focus on content curation. A lot of people seem to be interested in the curation piece but don’t know how to do it consistently or feel that it is just too big a job, [...]

The Fall of The Roman Empire & The Collapse of The Social Media Outpost

The Fall of The Roman Empire & The Collapse of The Social Media Outpost

What has the Fall of The Roman Empire got to do with Social Media? Is this another of those weird analogies that “guru’s” like to throw around? Possibly, though I hope you will see the connection in the way I do. Over the past few years those of us who advise others on how to [...]

The Myth of the Savvy Consumer

The Myth of the Savvy Consumer

If you attend any conference that has any kind of social media component you will no doubt hear reference made to the savvy consumer. You will hear how they are demanding transparency and engagement and want to be included in the conversation. Most importantly you will hear that they don’t believe the lies of advertising [...]

Why Twitter not Facebook will feel the effect of Google Plus

Why Twitter not Facebook will feel the effect of Google Plus

Google Plus is the newest social effort from the Google empire. I was never a fan of Google Wave or Buzz and felt that Google had missed the point of social completely with both of them. However, from what I have seen from the Google Plus demo this incarnation has real potential. Google Plus – [...]

Why Social Media Monitoring is A Waste of Time

Why Social Media Monitoring is A Waste of Time

Social Media Monitoring is a waste of time and money. There the cat is out of the bag. All those amazing tools that exist like Radian6, Visible Technologies, Lithium, ViralHeat, Social Mention and hundreds of others are a complete waste of your time and money. Let me explain why. Social Media Monitoring Is Pointless Full [...]

Your Life Isn’t That Interesting

Your Life Isn’t That Interesting

You have a really interesting life. Apparently, at least according to some companies, our lives are now so amazing, so packed full of interesting information that cannot be missed at any cost, that we must have Social Media streamed to us wherever we are in case we miss something important. Social Media Makes for an [...]

Why I Quit Twitter

Why I Quit Twitter

Twitter No More Today marks the third anniversary of me rejoining the ranks of Twitter. I had previously joined it and then gave it up, in fact I announced my leaving Twitter and my reasons why on my blog at the time in the follow post: Today I Twittered my last Tweet having finally realized [...]