The past couple of weeks have had interesting stories of brands that have had their fingers burned by using less than straightforward online marketing tactics. Are brands getting so desperate that they will try anything to get their share of eyeballs? Online Marketing Tactics: Kenneth Cole & JC Penney Kenneth Cole was slammed for co-opting [...]
December 15, 2010 By
What Paper.Li Can Do For You
There has been an interesting discussion on Twitter over the past week or so. It was led by Rachel Levy who was wondering what the point of the Daily Paper.Li tweets were and whether anyone actually bothered to read them and if they did who got the credit. Rachel conducted a poll and then wrote [...]
December 3, 2010 By
3 Myths of Social Media Influence
Increasingly brands are becoming obsessed with finding and reaching out to the people that they perceive as, or are told are, social media influencers. Agencies, Digital Marketers, Social Media “experts” are telling companies that this is the way “to do” social media effectively. After all there are 500 million people using Facebook, you can’t reach [...]
December 2, 2010 By
Gowalla checks in with Foursquare
Gowalla, the Social Location Sharing app based in Austin, Tx released its new iPhone app today that not only includes a complete redesign of the already slick looking interface but includes in the new functionality the ability to checkin with Foursquare their biggest rival. A lot of people were surprised by this move, including Dennis [...]
September 24, 2010 By
Knowing the difference between Friends & Networking
A few days ago Jason Falls published a post entitled “The Lie of Friendship“. I was actually quite saddened to read this post. I was saddened for a few reasons, firstly, I have, only in the past year started to discover the “Joy of Friendship”. Over the years I have had many many acquaintances, but [...]
September 1, 2010 By
Sharing:It’s A Social Thing
Recently I’ve been using the “share” feature a lot on Pandora. I listen to music while I write and I love Pandora for the same reason every other user does – because it takes what I like and mixes it up. I’ve been exposed to some great music that I otherwise would either never have [...]
June 15, 2009 By
Why Cross Posting Is Bad For Your Personal Brand
A lot of individuals are making use of the ability provided by many of the Social Media tools to cross post to multiple platforms. This was a much needed feature for Brands as they wanted and needed to maximize their investment in Social Media, they have limited resources and for the most part they are [...]
