The past couple of weeks have had interesting stories of brands that have had their fingers burned by using less than straightforward online marketing tactics. Are brands getting so desperate that they will try anything to get their share of eyeballs? Online Marketing Tactics: Kenneth Cole & JC Penney Kenneth Cole was slammed for co-opting [...]
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February 14, 2011 By Simon Salt
Are Brands Too Desperate For Quick Results?
Filed Under: Dumb Marketing, Management, Marketing, Social Media, twitter Tagged With: Black Hat, JC Penney, Kenneth Cole, Online Marketing Tactics, SEO, twitter


