3 Things Your Business Should Spend On Before Social Media

3 Things Your Business Should Spend On Before Social Media

I have no doubt that you have already seen a dozen posts on the best Social Media tips and tricks for 2013, but before you start writing your must do list of Social Media I want to encourage you to spend money on three different things before you do. Before I get into the three [...]

Bloggers & Business:Caution Amateurs At Work

Bloggers & Business:Caution Amateurs At Work

Bloggers & Business This past week I’ve been watching people in the PR/Social Media business take Ketchum the agency of record for Con-Agra and Con-Agra themselves to task over their treatment of some bloggers, the whole event should be a lesson in caution for both Bloggers & Business. For those of you not familiar with [...]

How Businesses Can Grow in Questionable Niches

How Businesses Can Grow in Questionable Niches

Times are tough, so they tell us. The economy is in trouble and we are, for all intents and purposes weathering a depression. That is the word from the media and supposedly from those who know. It is certainly true that it is no longer business as usual, but does that really mean that we [...]

How Working With Your Critics Can Help You

How Working With Your Critics Can Help You

If a business gets big enough it will eventually attract critics. Some people actually view this as a sign of success, after all to attract critics you first have to be noticed. I’d agree with that. Though the criticism can be hard to take, especially if it is unfounded. The first time I read a [...]

Learning Lessons From Your Clients

Learning Lessons From Your Clients

One of the biggest challenges anyone working with specialists of any kind has is understanding the answers that they get to questions. Often this is because the question that was asked meant one thing in the mind of the person asking it and something completely different in the ears of the person hearing it. I [...]

No Excuses

No Excuses

Some of you will know that I am in the process of challenging myself to make some serious lifestyle changes right now. I am doing a twelve week fitness challenge. You can read about that on my posterous blog. During this process I am rediscovering some long held but long suppressed beliefs. Mainly that the [...]

Don’t You Know Who I Think I Am?

Personal Branding was long the preserve of the Hollywood celebrity. To have a personal brand one needed a publicist, a manager, a PR agency and of course the ubiquitous “People”, as in “I’ll have my people talk to your people”. Social Media is changing all of that. People who would have once gone unnoticed now [...]

Blogging for Small Businesses

  As part of my work as a Marketing Communications consultant I am often asked about the usefulness of a company blog for a small/medium sized business.  The questions usually center around the cost in terms of resources, the subject matter and the frequency of posting.  Many small / Mid-sized companies dismiss the idea of [...]