What has the Fall of The Roman Empire got to do with Social Media? Is this another of those weird analogies that “guru’s” like to throw around? Possibly, though I hope you will see the connection in the way I do. Over the past few years those of us who advise others on how to [...]
November 23, 2010 By
Social Media Strategy or Content Strategy?
Social Media strategy is a term that gets thrown around a lot by people within the Marketing/PR field. For many it is seen as a sign of an “expert”, that they have the ability to construct a social media strategy. But what is a social media strategy really? Content Still Rules I argue that when [...]
July 30, 2010 By
Social Media Monitoring: It’s Not All Bad News
Part of what we do at IncSlingers is provide content strategies, for both online and offline communications. When we conduct Social Media Monitoring it isn’t just to warn our clients of bad comments or even good ones. A lot of the time we are looking for content opportunities. There is a perception amongst marketers that [...]
