3 Things Your Business Should Spend On Before Social Media

3 Things Your Business Should Spend On Before Social Media

I have no doubt that you have already seen a dozen posts on the best Social Media tips and tricks for 2013, but before you start writing your must do list of Social Media I want to encourage you to spend money on three different things before you do. Before I get into the three [...]

How Startups show Big Brands the way to do Customer Service

How Startups show Big Brands the way to do Customer Service

Small businesses, especially those still in the startup phase understand the value of each and every new customer, I recently came across Bauble Bar who definitely show this understanding. They are grateful and they are hungry. As businesses grow they often lose sight of that initial gratitude they displayed when someone took a chance on [...]

And The Winner Is..

And The Winner Is..

Last week I posted a competition book giveaway for readers to win a copy of Peter Shankman’s new book Customer Service: New Rules for a Social Media World. I was very pleased by the number of entries that the competition received and I’m very pleased to announce the winner is Amanda Quraishi. I used the [...]

Customer Service: Book Giveaway

Customer Service: Book Giveaway

Customer Service: New Rules for a Social Media World is the latest book by Peter Shankman. I was honored when Peter asked me to be the technical editor on this book and really enjoyed seeing the book come together. Now it is available in bookstores and online for you to buy. As most of us [...]

5 Books The Marketer in Your Life Will Want in Their Stocking

5 Books The Marketer in Your Life Will Want in Their Stocking

As we start the countdown to gift-giving day (or whatever politically correct term we are using this year), I thought I would share five books that you could give the marketer in your life that I know they would appreciate owning. Whether they work with you, for you, you work for them or perhaps you [...]