Less of a Pivot more of a Pirouette

Less of a Pivot more of a Pirouette

Pivot. Webster’s dictionary defines it as “a pin, point, or short shaft on the end of which¬†something rests and turns, or upon and about which something rotates or oscillates.” It has several other definitions that are similar in nature. None of them include the meaning that has been grasped by the digiterati in particular where [...]

Twitter Vine: A Product Going Nowhere

Twitter Vine: A Product Going Nowhere

Last week the Social Media Guru’s were at it again, declaring the creation of the next big thing as Vine, the 6 second Video platform produced by Twitter. Only last week I wrote about Facebook’s Graph Search as being rolled out purely for those in the industry – a product that no one else would [...]

Why Facebook’s Graph Search Doesn’t Matter

Why Facebook’s Graph Search Doesn’t Matter

Last week Facebook launched another new feature, Graph Search. When I heard the name my eyes glazed over – it sounded far too like a high school math class to me. In many ways it is. There have already been hundreds of posts about the amazing new feature, how it will empower, enhance and otherwise [...]

Getting Personal With Your Social Marketing

Getting Personal With Your Social Marketing

Today’s post is a guest post from Anita Brady. Anita Brady leads the team at www.123Print.com. 123Print offers customizable print products for business and life situations, and has everything needed to market a business. A place where you can make your own business cards and design other promotional items that combine high quality and customization [...]

“Like Us On Facebook”:Why It Doesn’t Work

“Like Us On Facebook”:Why It Doesn’t Work

You’ve seen signs in stores, icons on websites and various other places – “Like Us On Facebook” they say, and they leave it at that. Not only is this bad marketing, it shows a complete lack of understanding of both your customers and Social Media. The trouble with Social Media is that it has been [...]

Google Plus:Not for Social Gamers

Google Plus:Not for Social Gamers

Google Plus the year old social platform that has struggled to define itself since its inception is discovering another audience component that it doesn’t appeal to – social gamers. Both EA games and Wooga (the third and fourth largest social game producers on Facebook) are pulling their games from the platform citing lack of engagement [...]

Why It’s Ok That You Don’t Like Google Plus

Why It’s Ok That You Don’t Like Google Plus

Its been about 9 months since I joined Google Plus – I got early entry the week it launched, before the initial rush of excitement was over. I really thought it had potential. There was this great thing called Hangouts and a group texting service called Huddles (later renamed as Messenger) and the threaded conversations [...]

Why Twitter not Facebook will feel the effect of Google Plus

Why Twitter not Facebook will feel the effect of Google Plus

Google Plus is the newest social effort from the Google empire. I was never a fan of Google Wave or Buzz and felt that Google had missed the point of social completely with both of them. However, from what I have seen from the Google Plus demo this incarnation has real potential. Google Plus – [...]

Has LinkedIn missed the boat now we have BranchOut?

Has LinkedIn missed the boat now we have BranchOut?

If you are any kind of networker you have a LinkedIn account. I joined LinkedIn six years ago after two people told me about it in the same day. For a while it was my goto networking site. Then came Twitter, and I started to realize that a lot of my Twitter contacts were also [...]

Is Privacy a Myth in a Social Media World?

Is Privacy a Myth in a Social Media World?

Privacy is a recurring theme in Social Media, which reflects much of the recurring themes in the real world. When Facebook makes a change to its layout inevitably someone will raise the specter of how it impacts your privacy. But is all this talk of privacy really just a falsehood, a myth that was created [...]