Will Consumers Be Left With A Sour Taste If Blackberry Fails

Will Consumers Be Left With A Sour Taste If Blackberry Fails

If recent reports are anything to go by we may well soon see the demise of the Blackberry phone as we understand it. They have been losing market share, from a once dominant market position. While there are many opinions as to why RIM have lost the battle with Apple and Google there is no [...]

Google Plus:Not for Social Gamers

Google Plus:Not for Social Gamers

Google Plus the year old social platform that has struggled to define itself since its inception is discovering another audience component that it doesn’t appeal to – social gamers. Both EA games and Wooga (the third and fourth largest social game producers on Facebook) are pulling their games from the platform citing lack of engagement [...]

Why It’s Ok That You Don’t Like Google Plus

Why It’s Ok That You Don’t Like Google Plus

Its been about 9 months since I joined Google Plus – I got early entry the week it launched, before the initial rush of excitement was over. I really thought it had potential. There was this great thing called Hangouts and a group texting service called Huddles (later renamed as Messenger) and the threaded conversations [...]

Google + Brand pages Launch to mixed reception

Google + Brand pages Launch to mixed reception

After three months of waiting Google + Brand pages have launched. Businesses were told that the wait was necessary as Google wanted to get the brand pages right, so that there would be a great user experience for both the brands and the regular users. Google + Brand Pages: Not Worth The Wait After all [...]

Is Google + little more than an Echo?

Is Google + little more than an Echo?

I was browsing Google + earlier today and came across an interesting comment by Michael Brito – “I have no idea of what to share here on Google+” he wrote. It struck me as a very good observation on the platform and on Social Networks in general. Of course quite a few people weighed in [...]

How To: Kill A Brand With Social Media

Social Media is the new darling of many brands, the silver bullet that will fix all ills. While some brands have made major in roads in discovering a new method of expanding their ability to reach their customers and potential customers some have quite obviously become so over enamoured with Social Media that they have [...]

The Death of Twitter

The death of Twitter is a much discussed topic. The April Fool’s posts this year about Google buying Twitter and then some of that being revealed as real potential brought it to the surface again. Originally it was felt by some that Twitter would cease to be an effective communication tool as soon as big [...]