Yesterday saw the confirmation of the sale of Social Location Marketing app Gowalla to Facebook for as yet undisclosed sum. This is part of the compression of the space that many predicted would happen this year. Earlier in the year we saw Whrrl bought and closed down by Groupon. Gowalla, in their announcement yesterday noted [...]
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December 6, 2011 By Simon Salt
What The Gowalla Sale Means for Marketers & Others
Filed Under: Business, Facebook, Gowalla, Marketing, Social Location Sharing, Social Media Tagged With: Gowalla, Gowalla Sale, Gowalla Sale to Facebook, Location Based Services, Social Location Marketing


