What The Gowalla Sale Means for Marketers & Others

What The Gowalla Sale Means for Marketers & Others

Yesterday saw the confirmation of the sale of Social Location Marketing app Gowalla to Facebook for as yet undisclosed sum. This is part of the compression of the space that many predicted would happen this year. Earlier in the year we saw Whrrl bought and closed down by Groupon. Gowalla, in their announcement yesterday noted [...]

Released to the Wild – Social Location Marketing book is available

Released to the Wild – Social Location Marketing book is available

After what seems like an eternity to me, though in reality is a very short amount of time, my book Social Location Marketing is now available online and in bookstores. Copies of it are shipping as of yesterday. Social Location Marketing It’s been a great journey getting from the original concept to having the physical [...]

MomentFeed fills the data void in Location Sharing

MomentFeed fills the data void in Location Sharing

MomentFeed looks set to answer one of the biggest problems facing marketers with any new trend, how they show its relation to traditional metrics when discussing it with the C-suite. Facebook “likes”, Twitter “followers”, Youtube “views” are all great but at the end of the day do they translate into revenue? Can you make business [...]

Gowalla checks in with Foursquare

Gowalla checks in with Foursquare

Gowalla, the Social Location Sharing app based in Austin, Tx released its new iPhone app today that not only includes a complete redesign of the already slick looking interface but includes in the new functionality the ability to checkin with Foursquare their biggest rival. A lot of people were surprised by this move, including Dennis [...]

Boy Scouts Take Geo-Location Badging Seriously

Boy Scouts Take Geo-Location Badging Seriously

Here is one badge you won’t be earning on Foursquare, Gowalla or any other Social Location Sharing app. This one is restricted to the Boy Scouts of America (BSA), it is their Geocaching merit badge. Awarded for acquiring the skills necessary to safely take part in the world of geocaching, which includes learning the essentials [...]

Has Facebook Locked Up Location Services with their Patent?

Has Facebook Locked Up Location Services with their Patent?

Filed in February 2007 Facebook has been granted a patent as of October 5th, to what appears on the face of it to cover all location based services. This is the full Patent filing.  Here are the elements of the patent that certainly make it look as though the world of Social Location Sharing belongs [...]

Putting Local in Location

Putting Local in Location

With the marketing world a buzz with the word “Location” and both users and marketers waiting to see what is next from the big players like Foursquare, Gowalla, Yelp and SCVNGR, it might come as a surprise that the next big thing in Location is actually going to be a very small thing. Small in [...]