Hanes Virtual Sock Drive

Hanes Virtual Sock Drive

Socks at the Holidays, something that a lot of people will get as a gift and smile politely and then groan inwardly over. But what if you didn’t have any socks, what if they were actually something you would not only be happy to get but actually put at the top of your list of [...]

Smart Marketing can make for odd bedfellows

Smart Marketing can make for odd bedfellows

I was recently able to experience an interesting campaign that paired two companies that you would not immediately think of together.  The partnership between Hanes and JetBlue. Now call me weird but when I think of underwear I don’t immediately jump to airlines as the most likely partner. Before I continue – the disclosure: Since [...]