As Social Networks contract measuring online influence becomes harder

As Social Networks contract measuring online influence becomes harder

When it comes to measuring online influence sites like Klout and PeerIndex tend to polarize opinion, people either love them or hate them. Often the reason for hating them has more to do with the persons on insecurities than anything scientific and for some the reason to love them is much the same. Measuring Online [...]

3 Myths of Social Media Influence

3 Myths of Social Media Influence

Increasingly brands are becoming obsessed with finding and reaching out to the people that they perceive as, or are told are, social media influencers. Agencies, Digital Marketers, Social Media “experts” are telling companies that this is the way “to do” social media effectively. After all there are 500 million people using Facebook, you can’t reach [...]