From Local to Global back to Local: Foursquare in Your Language

From Local to Global back to Local: Foursquare in Your Language

Foursquare has announced that the service will now be available in five languages other than English. These are French, Italian, German, Spanish, and Japanese. Apparently more languages are promised. The two year old service started out with only a handful of US cities in which the service worked. They added more and more as demand [...]

3 Things that will change your marketing plan in 2011

3 Things that will change your marketing plan in 2011

October is almost upon us and for many it is the start of the final quarter of 2010. The quarter that involves a final push to meet targets, the quarter that involves reflection on what worked this year and what didn’t and the quarter that involves finalizing plans for 2011. As marketers draw up their [...]

LBS is not the term you’re looking for

LBS is not the term you’re looking for

Location, Location, Location – I live, eat, dream and of course write about location every day at the moment (the book is almost complete!). Of course I’m not the only one writing about it, which is actually a very good thing. I learn as much from other people as I share with them. One thing [...]