What The Gowalla Sale Means for Marketers & Others

What The Gowalla Sale Means for Marketers & Others

Yesterday saw the confirmation of the sale of Social Location Marketing app Gowalla to Facebook for as yet undisclosed sum. This is part of the compression of the space that many predicted would happen this year. Earlier in the year we saw Whrrl bought and closed down by Groupon. Gowalla, in their announcement yesterday noted [...]

What 10m Foursquare Accounts Means for Marketers

What 10m Foursquare Accounts Means for Marketers

Yesterday Foursquare announced that they had passed the 10m accounts milestone. That is a huge number for any business and to achieve it in a little over 2 years is a phenomenal achievement. But what, if anything, is the significance for marketers? Along with the announcement Foursquare released an infographic that highlighted some of the [...]

3 Things that will change your marketing plan in 2011

3 Things that will change your marketing plan in 2011

October is almost upon us and for many it is the start of the final quarter of 2010. The quarter that involves a final push to meet targets, the quarter that involves reflection on what worked this year and what didn’t and the quarter that involves finalizing plans for 2011. As marketers draw up their [...]

LBS is not the term you’re looking for

LBS is not the term you’re looking for

Location, Location, Location – I live, eat, dream and of course write about location every day at the moment (the book is almost complete!). Of course I’m not the only one writing about it, which is actually a very good thing. I learn as much from other people as I share with them. One thing [...]