Buyosphere:Why It’s Better Than Pinterest

Buyosphere:Why It’s Better Than Pinterest

I can already hear you screaming at the screen, this had better be good, how can he say that Buyosphere is better than Pinterest? Pinterest is on the lips of everyone at the moment. Less than two years old and benefiting from a $27m funding round, it is the current darling of the social media [...]

The Fall of The Roman Empire & The Collapse of The Social Media Outpost

The Fall of The Roman Empire & The Collapse of The Social Media Outpost

What has the Fall of The Roman Empire got to do with Social Media? Is this another of those weird analogies that “guru’s” like to throw around? Possibly, though I hope you will see the connection in the way I do. Over the past few years those of us who advise others on how to [...]

Waiting To Write

Waiting To Write

Waiting to write makes you a waiter not a writer, the sage advice from Somerset Maugham. It is advice I give myself regularly and have shared with many others, both privately and publicly. There exists a strange new beast in the creative world, the content scientist. These people can tell you how many times a [...]

Holy Sh!tballs, Michael Bublé, Marketing & the Surprise of Listening

Holy Sh!tballs, Michael Bublé, Marketing & the Surprise of Listening

I was sent a link to a Michael Bublé video the other day. I’m not a big fan of his singing – though I readily admit he has a great voice and it makes for decent background music. What I saw surprised the heck out of me and made me rethink my impression of him. It [...]

Communicating Your Message

Communicating Your Message

We would all like to believe that we are good communicators. We have probably all had situations arise where we have discovered that we are not quite as good as we think we are. I recently had an experience that made me realize that adopting the receivers perspective can make you a much better communicator. [...]

Social Media Storytelling: Is Advertising better than Marketing?

Social Media Storytelling: Is Advertising better than Marketing?

Over the past five years or so I’ve seen lots of discussion about where Social Media should sit in an organization. Some will say it has to be in the Marketing department, others insist that it is a PR activity. What everyone agrees on is that the  Advertising department shouldn’t be allowed anywhere near the [...]

Social Media isn’t altruistic

Social Media isn’t altruistic

I’ve been hanging out in Google Plus (or Google+ or G+ whatever the cool kids are calling it today) for the past week. Overall its been an interesting experience. Because of the low volume of posts last week it was actually very easy to get eyeball time from influencers – as the week has progressed [...]

Are We Led or Do We Lead

Are We Led or Do We Lead

One of the biggest criticisms I hear about new technology, new marketing techniques or tactics is that it lacks adoption, my response is that it lacks leadership. Marketers say that they want to use something that they know their audience is already using and I understand that criticism. After all would you have advertised on [...]

How Working With Your Critics Can Help You

How Working With Your Critics Can Help You

If a business gets big enough it will eventually attract critics. Some people actually view this as a sign of success, after all to attract critics you first have to be noticed. I’d agree with that. Though the criticism can be hard to take, especially if it is unfounded. The first time I read a [...]

Why Your Blog Doesn’t Get The Traffic It Deserves

Why Your Blog Doesn’t Get The Traffic It Deserves

An interesting topic came up in Mack Collier’s twitter based#BlogChat last night. It surrounded the notion that “Content is King” and why some blogs that have great content still don’t attract much attention, while others that have only mediocre content get a lot of visitors. The observation of this phenomenon led some to doubt that [...]