Small Businesses Need PR lessons

As an author and writer I regularly use the service HARO (Help A Reporter Out) I’ve actually been using it for a few years now. If you are looking for sources, comments, ideas etc on a story you are writing it is, in my experience, the best service available – especially as it is free! [...]

Social Media Storytelling: Is Advertising better than Marketing?

Social Media Storytelling: Is Advertising better than Marketing?

Over the past five years or so I’ve seen lots of discussion about where Social Media should sit in an organization. Some will say it has to be in the Marketing department, others insist that it is a PR activity. What everyone agrees on is that the ¬†Advertising department shouldn’t be allowed anywhere near the [...]