Small Businesses Need PR lessons

As an author and writer I regularly use the service HARO (Help A Reporter Out) I’ve actually been using it for a few years now. If you are looking for sources, comments, ideas etc on a story you are writing it is, in my experience, the best service available – especially as it is free! [...]

Freelance Camp

San Antonio recently played host to the Freelance Camp. It was my first experience of an unconference. For those of you not familiar with the concept here is how it works: All the attendees are encouraged to be session leaders. A timetable is put somewhere accessible, each person that wants to lead a session puts [...]

Blogging for Small Businesses

  As part of my work as a Marketing Communications consultant I am often asked about the usefulness of a company blog for a small/medium sized business.  The questions usually center around the cost in terms of resources, the subject matter and the frequency of posting.  Many small / Mid-sized companies dismiss the idea of [...]

Twitter for Small Business

Image via Wikipedia Social Networking is the buzz these days.  Big brands are investing heavily in Customer / User generated content.  Dell reportedly has 34 heads dedicated to brand management in the Social Networking sphere.  With sites like Twitter, Plurk, FriendFeed and others generating a whole industry of Social Networking consultants small & medium businesses might feel [...]