What The Gowalla Sale Means for Marketers & Others

What The Gowalla Sale Means for Marketers & Others

Yesterday saw the confirmation of the sale of Social Location Marketing app Gowalla to Facebook for as yet undisclosed sum. This is part of the compression of the space that many predicted would happen this year. Earlier in the year we saw Whrrl bought and closed down by Groupon. Gowalla, in their announcement yesterday noted [...]

What 10m Foursquare Accounts Means for Marketers

What 10m Foursquare Accounts Means for Marketers

Yesterday Foursquare announced that they had passed the 10m accounts milestone. That is a huge number for any business and to achieve it in a little over 2 years is a phenomenal achievement. But what, if anything, is the significance for marketers? Along with the announcement Foursquare released an infographic that highlighted some of the [...]

eBay Buys Location App Where: Brings Payment to Location

eBay Buys Location App Where: Brings Payment to Location

Last week we saw the purchase of Pelago the makers of Whrrl by Groupon who announced that they would be closing down the application at the end of this week. I felt this was a very bad move and wrote about why. Last week also saw the purchase of the social location sharing app Where [...]

Groupon Says “No Deal” for Whrrl

Groupon Says “No Deal” for Whrrl

Yesterday I was very surprised to read that Pelago the creators of the social location sharing app Whrrl had been bought by Groupon. I was even more surprised by the news that they were shutting down the Whrrl application with effect Apr 30th. Groupon Not A Location Fit While some people have applauded this move, [...]

RadioShack and Social Location Marketing

RadioShack and Social Location Marketing

Last week RadioShack CMO Lee Applebaum related that the company had seen a 3.5 times difference in dollars spent between customers who checkedin with Foursquare and those who did not. This is a truly significant indicator of how well social location marketing can impact the bottom line. It also proves that social location marketing and [...]

YellowBrck Brings Location Sharing To Parents

YellowBrck Brings Location Sharing To Parents

YellowBrck feels there is room for one more social location sharing application. With Foursquare now running at over 10 million users and showing no sign of slowing its growth, Gowalla, SCVNGR and others continuing to sign deals with marketers can a latecomer really make a difference on the space? YellowBrck – Meeting The Segmentation Need [...]

From Local to Global back to Local: Foursquare in Your Language

From Local to Global back to Local: Foursquare in Your Language

Foursquare has announced that the service will now be available in five languages other than English. These are French, Italian, German, Spanish, and Japanese. Apparently more languages are promised. The two year old service started out with only a handful of US cities in which the service worked. They added more and more as demand [...]

Released to the Wild – Social Location Marketing book is available

Released to the Wild – Social Location Marketing book is available

After what seems like an eternity to me, though in reality is a very short amount of time, my book Social Location Marketing is now available online and in bookstores. Copies of it are shipping as of yesterday. Social Location Marketing It’s been a great journey getting from the original concept to having the physical [...]

MomentFeed fills the data void in Location Sharing

MomentFeed fills the data void in Location Sharing

MomentFeed looks set to answer one of the biggest problems facing marketers with any new trend, how they show its relation to traditional metrics when discussing it with the C-suite. Facebook “likes”, Twitter “followers”, Youtube “views” are all great but at the end of the day do they translate into revenue? Can you make business [...]

How Hob-Knob brings location sharing to a wider audience

How Hob-Knob brings location sharing to a wider audience

Hob-Knob, a recently launched Social Location Sharing app on both iPhone and Android brings location sharing to more than just cell phones. Using primarily wifi hotspots as the method of identifying the users location it opens up location sharing to devices like the iPad wifi version, iPod touch and other devices that operate without 3G/4G [...]