YellowBrck Brings Location Sharing To Parents

YellowBrck Brings Location Sharing To Parents

YellowBrck feels there is room for one more social location sharing application. With Foursquare now running at over 10 million users and showing no sign of slowing its growth, Gowalla, SCVNGR and others continuing to sign deals with marketers can a latecomer really make a difference on the space? YellowBrck – Meeting The Segmentation Need [...]

From Local to Global back to Local: Foursquare in Your Language

From Local to Global back to Local: Foursquare in Your Language

Foursquare has announced that the service will now be available in five languages other than English. These are French, Italian, German, Spanish, and Japanese. Apparently more languages are promised. The two year old service started out with only a handful of US cities in which the service worked. They added more and more as demand [...]

MomentFeed fills the data void in Location Sharing

MomentFeed fills the data void in Location Sharing

MomentFeed looks set to answer one of the biggest problems facing marketers with any new trend, how they show its relation to traditional metrics when discussing it with the C-suite. Facebook “likes”, Twitter “followers”, Youtube “views” are all great but at the end of the day do they translate into revenue? Can you make business [...]

How Hob-Knob brings location sharing to a wider audience

How Hob-Knob brings location sharing to a wider audience

Hob-Knob, a recently launched Social Location Sharing app on both iPhone and Android brings location sharing to more than just cell phones. Using primarily wifi hotspots as the method of identifying the users location it opens up location sharing to devices like the iPad wifi version, iPod touch and other devices that operate without 3G/4G [...]

Boy Scouts Take Geo-Location Badging Seriously

Boy Scouts Take Geo-Location Badging Seriously

Here is one badge you won’t be earning on Foursquare, Gowalla or any other Social Location Sharing app. This one is restricted to the Boy Scouts of America (BSA), it is their Geocaching merit badge. Awarded for acquiring the skills necessary to safely take part in the world of geocaching, which includes learning the essentials [...]

3 Things that will change your marketing plan in 2011

3 Things that will change your marketing plan in 2011

October is almost upon us and for many it is the start of the final quarter of 2010. The quarter that involves a final push to meet targets, the quarter that involves reflection on what worked this year and what didn’t and the quarter that involves finalizing plans for 2011. As marketers draw up their [...]

Putting Local in Location

Putting Local in Location

With the marketing world a buzz with the word “Location” and both users and marketers waiting to see what is next from the big players like Foursquare, Gowalla, Yelp and SCVNGR, it might come as a surprise that the next big thing in Location is actually going to be a very small thing. Small in [...]

LBS is not the term you’re looking for

LBS is not the term you’re looking for

Location, Location, Location – I live, eat, dream and of course write about location every day at the moment (the book is almost complete!). Of course I’m not the only one writing about it, which is actually a very good thing. I learn as much from other people as I share with them. One thing [...]

WAZE: Social Location Sharing for Drivers

WAZE: Social Location Sharing for Drivers

Like so many good ideas WAZE was born out of a frustration. Originally an idea that would allow crowdsourcing to improve the GPS maps of Israel (where it still has one of the most complete maps of the country). The producers of the GPS device that was attempting to be improved issued a cease & [...]

Facebook Places: A Hot Potato for Location

Facebook Places: A Hot Potato for Location

Last week Facebook revealed its new location play, Places. My friend Aaron Strout wrote a good analysis of the service and I joined the discussion in the comments. My initial thoughts were fairly disparaging about Places. It seemed to me that Facebook had jumped in with both feet and missed the mark badly. There is [...]