3 Things Your Business Should Spend On Before Social Media

3 Things Your Business Should Spend On Before Social Media

I have no doubt that you have already seen a dozen posts on the best Social Media tips and tricks for 2013, but before you start writing your must do list of Social Media I want to encourage you to spend money on three different things before you do. Before I get into the three [...]

Did LinkedIn Just Kill Its Value?

Did LinkedIn Just Kill Its Value?

LinkedIn introduced a new feature this week., endorsements based on keywords. On the surface this might look like a great idea. After all getting people to actually write you a recommendation can be difficult and time consuming but if all they have to do is click a button well that should speed the process up. [...]

Will A Lack of Vision Sink Social in 2012?

Will A Lack of Vision Sink Social in 2012?

There are only a few weeks left in 2011 the year that Social Media was supposed to become “normal” and yet as a recent report by Booz & Company/Buddy Media shows the majority of companies are fixated on Twitter and Facebook. That really isn’t that surprising, especially when the C-Suite are so familiar with status [...]

Is Social Too Hard For Most Businesses?

Is Social Too Hard For Most Businesses?

Over the past week I’ve seen an amazing number of what can only be called “missteps” in social and it got me wondering whether being social is just too hard for most businesses. In particular what has amazed me is the number of those who have been less than careful with their social presence who [...]

Social Media isn’t altruistic

Social Media isn’t altruistic

I’ve been hanging out in Google Plus (or Google+ or G+ whatever the cool kids are calling it today) for the past week. Overall its been an interesting experience. Because of the low volume of posts last week it was actually very easy to get eyeball time from influencers – as the week has progressed [...]

Why Twitter not Facebook will feel the effect of Google Plus

Why Twitter not Facebook will feel the effect of Google Plus

Google Plus is the newest social effort from the Google empire. I was never a fan of Google Wave or Buzz and felt that Google had missed the point of social completely with both of them. However, from what I have seen from the Google Plus demo this incarnation has real potential. Google Plus – [...]

3 Ingredients to make your Social Media campaign work

3 Ingredients to make your Social Media campaign work

When organizations put together a social media campaigns one of the most common aims is earned media. In other words they want people seeing the campaign to talk about it, share it and to become amplifiers for the organizations message. Social Media Campaigns are not Advertising Pushing out messages on Twitter or Facebook or any number [...]

Your Life Isn’t That Interesting

Your Life Isn’t That Interesting

You have a really interesting life. Apparently, at least according to some companies, our lives are now so amazing, so packed full of interesting information that cannot be missed at any cost, that we must have Social Media streamed to us wherever we are in case we miss something important. Social Media Makes for an [...]

Is SXSW the Ellis Island of Social Media?

Is SXSW the Ellis Island of Social Media?

Like 18,000 other people I spent the majority of last week at South by Southwest Interactive. I was fortunate enough to be a speaker so I didn’t have to buy a badge to attend, many who would like to have attended could not afford or justify the $800 the ticket would cost so they restricted [...]

Companies Need A Face for Social Media

Companies Need A Face for Social Media

Does having a face of social media matter? As companies wake up to the realization that Social Media, whether they like it or not, is playing an increasing role in the way they do business they are gradually embracing ways in which to use these new channels to communicate to their customers and potential customers. [...]